According to the research report titled ‘Global Augmented Reality (AR) Gaming Market Size study, by Component (Hardware, Software), by Technology (RFID, GPS, Mobile Tracking), by Device Type (Mobiles, HMDs (Head-Mounted Displays), Smart Glasses) and Regional Forecasts 2020-2027’, available with Market Study Report, global augmented reality (AR) gaming market is expected to generate lucrative revenues and register commendable growth during 2020-2027.
 

For those uninitiated, AR (augmented reality) gaming is a virtual real-time gaming system that syncs visual and audio content of the game according to the user’s environment. It helps to connect real world to the virtual environment in order to improve the play field experience. AR games can be operated using various electronic devices such as laptops, tablets, smartphones, and others.
 

AR gaming offers more interactive style of game playing, which in turn is contributing towards the popularity of the technology in the entertainment sector.  Additionally, inclination towards virtual, online, and digital games is a key factor driving the growth of global augmented reality gaming market. According to Statista, there was an increase of 10.34% in global smartphone users in 2020 in comparison to the year 2018. Similarly, the sales of digital video games increased by 11% in the year 2017, as per CNBC report.
 

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Besides this, advancements in technology and increasing disposable income are aiding the market expansion. These technological breakthroughs have allowed for integration of receptors and sensors in AR systems in order provide adventurous, exciting, and thrilling experience. It has also induced development of advanced graphic and audio technologies, which in turn is facilitating the business scenario. However, complex installation procedures, high capital investments, and rising concerns regarding safety & privacy of the user may act as restraining factors to the overall market growth.
 

Considering the geographical landscape, North America presently accounts for a considerable market share and is slated to record consistent growth throughout the forecast period, primarily driven by technological advancements and rising per capita income.
 

On the other hand, Asia-Pacific augmented reality gaming market is anticipated to witness commendable growth through 2027, owing to increasing popularity of AR games and other digital technologies.
 

Wikitude GmbH, Zappar Limited, VividWorks Ltd., Total Immersion, Qualcomm Technologies, Apple Inc., Infinity Augmented Reality Inc., Aurasma, Catchoom, and Blipplar LLC are the major companies operating in worldwide augmented reality gaming industry.