Global Antibacterial Personal Wipes Market to Cross USD 10.06 Billion By 2027

June 19, 2020

According to a recent study titled ‘Antibacterial Personal Wipes Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Product Types; Distribution Channel, available with Market Study Report LLC, global antibacterial personal wipes market was worth over USD 5.22 billion in 2018 and is projected to cross USD 10.06 billion by the year 2027, registering a CAGR of 8.2% during the forecast years.

Shifting consumer focus towards healthy lifestyle and better sanitation is driving the growth of global antibacterial personal wipes market, cites the report.

Antibacterial personal wipes are used for cleaning and disinfecting applications. They are made up of paper, tissue, or nonwoven materials, and comprise of anti-bacterial ingredients capable of eliminating 99.9% of harmful germs. These wipes generally come wrapped or folded for convenience.  

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Notably, amongst the various types of wipes available in the market, antibacterial personal wipes retain a high consumer demand as they offer protection from a wide range of micro-organisms and bacteria. Besides this, these wipes are also suitable for wiping dirt and grease form face, hands, or other body parts. They also help maintain freshness of skin as they remove dirt or bacteria by light frictional rub.

Based on product type, sanitizing segment acquired the largest share of antibacterial personal wipes market in the recent past and is also projected to expand with a strong CAGR through 2027. Commercially available sanitizing wipes can eliminate majority of germs or bacteria present on hands. Hard surface sanitizing wipes are capable of eradicating most bacteria, germs, and fungi but are vain against viruses, mildew, and mold. These lightweight wipes can be purchased in a travel friendly pack, thereby eliminating the need for soap and water. Besides, growing importance of personal hygiene and sanitation, along with concerns over spread of infections is contributing to the demand for sanitizing wipes. Escalating demand for sanitizing and disinfecting spaces like kitchens, office meeting rooms, and washrooms will continue to foster the segment growth in the upcoming years.

Considering the regional outlook, North America market is slated to showcase a robust growth over the forecast period, on account of escalated demand for personal care products fueled by growing concerns about personal hygiene among the consumers in the region. Moreover, a well-established customer goods industry in the US and high purchasing power of consumers are other rationales influencing the regional business outlook.

Some of the renowned industry players include Uniwipe, Tufco LP, Rockline Industries, Reckitt Benckiser, Nice-Pak Products Inc., Guardpack, Edgewell Personal Care, Diamond Wipes International Inc., ConvaTec, and Care Wet Wipes.

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