According to the research report titled ‘Air Fryer Market Share, Size, Trends, Industry Analysis Report By Product Type; By Distribution Channel; By Regions - Segments Forecast, 2020 - 2027’, available with Market Study Report, worldwide air fryer market is expected grow substantially during 2020-2027, subsequently accounting for USD 1.3 billion by the end of the forecast timeframe.
 

Global air fryer market is primarily driven by increasing health-conscious population who are opting for food products with less oil content. Moreover, rising disposable income of customers, and product innovations are other factors driving the industry growth. However, slower cooking time in comparison to conventional frying options is likely to hamper the adoption of air fryers, cites the study.
 

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For the uninitiated, air fryer is kitchen appliance that is designed based on convection mechanism to fry food by blowing hot air. These products are available in digital and manually operated versions. A manual air fryer is an analogue air fryer that generally incorporates time and temperature dials, and indicator lights. Whereas, digital air fryer is an automated appliance that has a digital control panel consisting of an LCD and a touch screen that allows programmable timers. Availability of wide range of innovative models will continue to enhance global air fryer market outlook.
 

Based on product type, digital segment accounted for majority of global air fryer market share in 2019 and is likely to follow similar growth trends in the coming years. Surging demand for state-of-the-art low oil consuming kitchen appliances, and growing availability of superior products featuring fast heating and easy usability through touch screens are driving the segment growth.
 

In terms of distribution channel, offline segment led the global air fryer industry growth in 2019 and expected to witness modest gains over the forecast timeframe. Rising product accessibility owing to expansion of retail stores like Walmart, especially in developing nations like India and China is boosting adoption of air fryers.
 

Meanwhile, online segment in global air fryer market is touted to grow exponentially during the analysis period. Shifting consumer focus towards e-retailers such as Amazon and Alibaba, and product availability through websites of leading players are bolstering the market remuneration.
 

Considering the regional outlook, Europe air fryer industry held majority revenue share in 2019 and will continue to showcase strong growth trends during 2020-2027, largely driven by growing health awareness among the European population.
 

Prominent players in worldwide air fryer market are Wonderchef Home Appliances Pvt. Ltd., Farberware, Cuisinart (Conair Corp.), TTK Prestige Ltd., SharkNinja (formerly Euro-Pro Operating LLC), NuWave LLC, Krups (Groupe SEB), Koninklijke Philips N.V., Havells India Ltd., DASH (StoreBound LLC), and Breville Inc.