According to the recent research report titled ‘Global Additives Market for Deodorants and Antiperspirants Application Market Size, By Product  Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2025’, available with Market Study Report, global additives market for deodorants and antiperspirants application is anticipated to record a substantial growth during 2020-2025.
 

Growing adoption of superior quality ingredients, rising cognizance of personal hygiene, and widespread acceptance of new technologies are the key factors driving the growth of global additives market for deodorants and antiperspirants application.
 

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Daily use products, such as antiperspirant and deodorants, use several additives to function as intended. In fact, deodorants contain aluminum chloride as an additive for antiperspirant properties. Categorization of deodorants is done under personal care products that are usually applied on underarms to reduce body odor, which is caused due to bacterial breakdown of sweat produced. The US FDA has categorized deodorants as cosmetics comprising of fragrance that reduces odor. While antiperspirants are categorized as over the counter (OTC) drugs as they prevent sweat formation. Widespread usage of deodorants & antiperspirants by men as well as well owing to their fragrance and sweat reduction property is propelling the market outlook. Based on product type, the market is divided into deo actives and antiperspirant. Deo actives segment includes farnesol, ethylhexylglycerin, sodium bicarbonate, triclosan, and triethyl citrate. As per the report, sodium bicarbonate segment is projected to expand with a CAGR of 4.3% over the study period, as it has strong antibacterial properties and aids in infection prevention. It eliminates underarm bacteria, thereby averting body odor formation. Antiperspirant segment includes aluminum chlorohydrate, aluminum sesquichlorohydrate, and others. The others segment of worldwide additives market for deodorants and antiperspirants application is projected to witness a CAGR of 3.9% over the analysis period, cites the report.

Citing the regional landscape, LATAM market is projected to record a y-o-y growth rate of 4.4% through 2025, attributable to growing awareness regarding personal hygiene. Surging adoption of cosmetics and personal care products by regional customers will sway the market dynamics positively.
 

Meanwhile, Middle East & Africa currently holds 4.6% share in worldwide additives market for deodorants and antiperspirants application owing to surging demand of luxury personal care products. Integration of new technologies such as AI (artificial intelligence) in various industrial operations across cosmetics & personal care products vertical will impel the market growth in MEA region.
 

Major players in global additives market for deodorants and antiperspirants application are Beiersdorf AG, Shiseido, Unilever, Wacker Chemie AG, Firmenich SA, International Flavors & Fragrances Inc. (IFF Inc.), The Dow Chemical Company, Symrise AG, BASF SE, Nouryon, and Givaudan.