Wealth in Germany: Sizing the Market Opportunity

Published by: | Published Date: July, 2015 | Number of pages: 35


SKU: VF0081 Category:
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Wealth in Germany: Sizing the Market Opportunity analyzes Germany's wealth and retail savings and investments markets, with a particular focus on the HNW segment. Analysis is based upon our 2014 Global Wealth Managers Survey, our Global Wealth Markets Analytics, and our Global Retail Investments Analytics.

-ize your potential client base using our proprietary data, presenting the number of affluent individuals by liquid asset band to 2019.
-nderstand the drivers behind the growth of the affluent market, such as the wider macroeconomic environment and investment preferences.
-uantify HNW asset allocations into non-iquid assets such as property. Find out how much of their investible assets are held offshore.
-xport the graphics from the dashboard, or if you are more at ease using Excel, export the data into your own worksheets.

Reasons To Buy
-ow large is the HNW market in Germany?
-hat is the penetration of affluent individuals in Germany?
-hat is the current and future mix of asset class balances in Germany?
-ow much of their wealth do German HNW individuals invest offshore?
-hich booking centers are used by HNW individuals to invest offshore?

Key Highlights
In Germany, affluent individuals account for 19.8% of the population but hold over 73.4% of total German retail liquid assets.

With the exception of bonds, we forecast growth across all major retail savings and investment products. Demand for deposits remains unbroken, and we forecast continued annual growth of 3.5% until 2019. The strongest growth rates, however, are expected for equities and mutual funds.

German HNW individuals tend to hold the majority of their assets in traditional liquid assets such as deposits and mutual funds, but wealth managers must also take into account that 20% of German HNW assets are allocated to less liquid alternative and property investments.