THE UNITED STATES HAIR CARE MARKET 2019-2025


MARKET OUTLOOK
The market for hair care in the United States is projected to expand with 1.14% of CAGR in the forecasting period of 2019-2025.
The “ethnic hair care” category in the US is going through a massive shift. The sales of relaxants have been steeply declining, due to Afro-American women favoring a more natural look. However, shampoos, conditioners and styling products aimed at Afro-Americans are witnessing a boost in sales. Some brands have begun to stop marketing “ethnic hair care” as a separate category entirely and are moving towards targeting specific hair needs, as the category has become increasingly complicated due to a rise in the Hispanic, Asian and multiracial populations, all of whom have specific hair care needs of their own. 
L’Oréal USA in particular, is focusing heavily on this area, having recently founded a new multi-cultural beauty division. Moreover, with the aging of the baby-boomer generation, demand has risen for products which can treat thinning hair. Popular ingredients to threat thinning hair include amino acids and keratin, both of which can be removed by washing with regular shampoo. Scalp health is also a benefit that an increasing number of consumers are looking for in their hair care products, sometimes creating a blurred line between hair and skin care.
COMPETITIVE OUTLOOK
The leading companies in the United States hair care market are Vogue International, Estée Lauder Cos., Inc., John Paul Mitchell, Unilever Home, Procter & Gamble Co. and L’oréal USA, Inc.
TABLE OF CONTENT 
1. THE UNITED STATES HAIR CARE MARKET - SUMMARY
2. THE UNITED STATES HAIR CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE OUTLOOK
2.4. MARKET TRENDS
2.5. VALUE CHAIN ANALYSIS
2.6. MARKET ATTRACTIVENESS INDEX
3. THE UNITED STATES HAIR CARE MARKET - SEGMENTATION
3.1. BY COMPONENTS (2-IN-1 PRODUCTS, COLORANTS, CONDITIONERS, HAIR LOSS TREATMENTS, PERMS & RELAXANTS, SALON HAIR CARE, SHAMPOOS, STYLING AGENTS AND OTHER COMPONENTS)
3.2. BY DISTRIBUTION CHANNEL (HYPERMARKETS/RETAIL CHAINS, E-COMMERCE, SPECIALTY STORES, PHARMACIES, SALONS AND OTHER DISTRIBUTION CHANNELS)
4. COMPETITIVE LANDSCAPE
4.1. L’ORÉAL USA, INC.
4.2. PROCTER & GAMBLE, CO.
4.3. UNILEVER HOME
4.4. JOHN PAUL MITCHELL
4.5. ESTÉE LAUDER COS., INC.
4.6. VOGUE INTERNATIONAL
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
 
 
 

TABLE LIST 
TABLE 1 THE UNITED STATES HAIR CARE MARKET 2019-2025 ($ MILLION)
TABLE 2 THE UNITED STATES - COUNTRY SNAPSHOT
TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
TABLE 4 THE UNITED STATES HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
TABLE 5 THE UNITED STATES HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)
  

 
FIGURE LIST 
FIGURE 1 THE UNITED STATES HAIR CARE MARKET 2019-2025 ($ MILLION)
FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET
FIGURE 4 MARKET ATTRACTIVENESS INDEX
FIGURE 5 THE UNITED STATES HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
FIGURE 6 THE UNITED STATES HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

TABLE LIST TABLE 1 THE UNITED STATES HAIR CARE MARKET 2019-2025 ($ MILLION) TABLE 2 THE UNITED STATES - COUNTRY SNAPSHOT TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) TABLE 4 THE UNITED STATES HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) TABLE 5 THE UNITED STATES HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION) FIGURE LIST FIGURE 1 THE UNITED STATES HAIR CARE MARKET 2019-2025 ($ MILLION) FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET FIGURE 4 MARKET ATTRACTIVENESS INDEX FIGURE 5 THE UNITED STATES HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) FIGURE 6 THE UNITED STATES HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

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