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North America Location Analytics Market Size By Application, By Component, By Location Positioning, By Industry Verticals, Research Report, Country Outlook, Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 - 2026


The expanded demand for real-time data insights alongside the augmenting significance of spatial analysis across enterprises is expected to fuel the expansion of the North America location analytics industry size. As location intelligence technologies witness an uptick in adoption rate amongst business organizations, the market share from the region is slated to rise.
By 2026, the North America location analytics market share is expected to be worth $8 billion, fostered by the rising requirement for geospatial intelligence and predictive analytics. Companies have been emphasizing on the extraction of actionable insights garnered from spatial data and have simultaneously been deploying advanced reporting capabilities.
Enterprises have been seeking dynamic location data of their customers related to their whereabouts, duration of stay, and frequency of visits, in order to gauge their preferences. This aids them in customer behavior prediction relayed to buying patterns. They can then utilize the data to boost their revenue by efficiently catering to their needs.
The outdoor positioning segment is poised for significant advancement through the forecast years. By 2026, the segment is projected to claim more than 60% of the total North America location analytics industry share, due to the growing utilization of location analytics solutions for mapping business assets in the outdoor environment. 
These solutions offer in-depth insights to enterprises via outdoor location intelligence. Not only does this benefit companies in the formulation of business plans concerning outdoor spaces, but also aids in locating objects and customers across real-time outdoor locations. 
The healthcare sector has been at the forefront of the North America location analytics market forecast in terms of demand. Growing at a 13% CAGR through the forecast timeframe, the segment is set to seize a considerable market share by 2026. The segment has been exhibiting expanded demand for location analytics solutions especially since the outbreak of the Coronavirus. 
During the initial phases of the pandemic, the U.S. government had imposed stringent restrictions and this in turn fueled the demand for location analytics solutions, especially as the healthcare sector has had to strategize efficiently to cater to the needs of a surging number of COVID-19 patients. Companies have been offering latest location-based platforms to private as well as public healthcare organizations. 
The need for constant monitoring and analysis of geography-based statistical data pertaining to the status of COVID-19 cases across the region is one of the key drivers of the market. The trend has been setting the tone for the expansion of the overall North American industry for location analytics, with the spiraling use of geospatial intelligence across the healthcare industry.
ESRI, IBM Corporation, Google LLC., Oracle Corporation, and SAP SE are some leading providers of location analytics solutions in North America. several regional industry participants have been expanding their product offerings by launching new solutions. 
For instance, during May 2020, RetailNext, Inc., a prominent  provider of location analytics solutions, announced the launch of its new aurora sensor that offers data analysis to retail stores, hotels, and organizations for controlling customer traffic and occupancy during the COVID-19 recovery period.
Report Content

Chapter 1   Methodology & Scope

1.1    Research methodology

1.2    List of data sources

1.2.1    Secondary

1.2.2    Primary

Chapter 2   Market Snapshot

2.1    North America location analytics market snapshot

Chapter 3   North America Location Analytics Industry Insights

3.1    Industry coverage

3.2    Industry size, 2015 - 2026

3.3    Impact of COVID-19 pandemic

3.4    Value chain analysis

3.4.1    Company product snapshot

3.5    Innovation landscape

3.6    Regulatory norms & directives

3.7    Drivers & restraints

3.7.1    Market drivers

3.7.2    Market restraints

3.8    Industry analysis - Porter's

3.9    Competitive benchmarking, 2019

3.9.1    Strategy dashboard

3.10    PEST analysis

Chapter 4   North America Location Analytics Market, By Component

4.1    Market trends, by component, 2015 - 2026

4.2    Solution

4.2.1    Solution market size, 2015 - 2026

4.2.2    Geocoding and reverse geocoding

4.2.2.1    Geocoding and reverse geocoding market size, 2015 - 2026

4.2.3    Thematic mapping and spatial analysis

4.2.3.1    Thematic mapping and spatial analysis market size, 2015 - 2026

4.2.4    Reporting and visualization

4.2.4.1    Reporting and visualization market size, 2015 - 2026

4.3    Service

4.3.1    Service market size, 2015 - 2026

4.3.2    Professional services

4.3.2.1    Professional service market size, 2015 - 2026

4.3.3    Managed services

4.3.3.1    Managed service market size, 2015 - 2026

Chapter 5   North America Location Analytics Market, By Location Positioning

5.1    Key trends, by location positioning, 2015 - 2026

5.2    Outdoor positioning

5.2.1    Outdoor positioning market size, 2015 - 2026

5.3    Indoor positioning

5.3.1    Indoor positioning market size, 2015 - 2026

Chapter 6   North America Location Analytics Market, By Application

6.1    Key trends, by application, 2015 - 2026

6.2    Risk management

6.2.1    Risk management market size, 2015 - 2026

6.3    Customer experience management

6.3.1    Customer experience management market size, 2015 - 2026

6.4    Remote monitoring

6.4.1    Remote monitoring market size, 2015 - 2026

6.5    Supply chain planning and optimization

6.5.1    Supply chain planning and optimization market size, 2015 - 2026

6.6    Emergency response management

6.6.1    Emergency response management market size, 2015 - 2026

6.7    Location selection and optimization

6.7.1    Location selection and optimization market size, 2015 - 2026

Chapter 7   North America Location Analytics Market, By Industry vertical

7.1    Key trends, by industry vertical, 2015 - 2026

7.2    Transportation and logistics

7.2.1    Transportation and logistics market size, 2015 - 2026

7.3    Retail

7.3.1    Retail market size, 2015 - 2026

7.4    BFSI

7.4.1    BFSI market size, 2015 - 2026

7.5    IT & telecommunication

7.6    IT & telecommunication market size, 2015 - 2026

7.7    Healthcare

7.8    Healthcare market size, 2015 - 2026

7.9    Energy and utilities

7.10    Energy and utilities market size, 2015 - 2026

7.11    Manufacturing

7.12    Manufacturing market size, 2015 - 2026

Chapter 8   North America Location Analytics Market, By Region

8.1    North America Location Analytics Market size, by region, 2015 - 2026

8.1.1    U.S.

8.1.1.1    U.S. Market size, 2015 - 2026

8.1.1.2    U.S. market size, by component, 2015 - 2026

8.1.1.3    U.S. market size, by location positioning, 2015 - 2026

8.1.1.4    U.S. market size, by application, 2015 - 2026

8.1.1.5    U.S. market size, by industry vertical, 2015 - 2026

8.1.2    Canada

8.1.2.1    Canada Market size, 2015 - 2026

8.1.2.2    Canada market size, by component, 2015 - 2026

8.1.2.3    Canada market size, by location positioning, 2015 - 2026

8.1.2.4    Canada market size, by application, 2015 - 2026

8.1.2.5    Canada market size, by industry vertical, 2015 - 2026

Chapter 9   Company Profile

9.1    Alteryx, Inc

9.1.1    Business overview

9.1.2    Financial data

9.1.3    Product landscape

9.1.4    SWOT analysis

9.2    Cisco Systems, Inc

9.2.1    Business overview

9.2.2    Financial data

9.2.3    Product landscape

9.2.4    SWOT analysis

9.3    Esri Global, Inc

9.3.1    Business overview

9.3.2    Financial data

9.3.3    Product landscape

9.3.4    SWOT analysis

9.4    Google LLC

9.4.1    Business overview

9.4.2    Financial data

9.4.3    Product landscape

9.4.4    SWOT analysis

9.5    HERE Global, B V

9.5.1    Business overview

9.5.2    Financial data

9.5.3    Product landscape

9.5.4    SWOT analysis

9.6    Hexagon AB

9.6.1    Business overview

9.6.2    Financial data

9.6.3    Product landscape

9.6.4    SWOT analysis

9.7    IBM Corporation

9.7.1    Business overview

9.7.2    Financial data

9.7.3    Product landscape

9.7.4    SWOT analysis

9.8    Microsoft Corporation

9.8.1    Business overview

9.8.2    Financial data

9.8.3    Product landscape

9.8.4    SWOT analysis

9.9    Oracle Corporation

9.9.1    Business overview

9.9.2    Financial data

9.9.3    Product landscape

9.9.4    SWOT analysis

9.10    SAP SE

9.10.1    Business overview

9.10.2    Financial data

9.10.3    Product landscape

9.10.4    SWOT analysis

9.11    TomTom B.V.

9.11.1    Business overview

9.11.2    Financial data

9.11.3    Product landscape

9.11.4    SWOT analysis

9.12    Zebra Technologies Corporation

9.12.1    Business overview

9.12.2    Financial data

9.12.3    Product landscape

9.12.4    SWOT analysis


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