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Global Personalization Engines Market Research Report 2022


Personalization Engines market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Personalization Engines market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
    Websites
    Mobile
    Email
    Others
Segment by Application
    B2B
    B2C
By Region
    North America
        United States
        Canada
    Europe
        Germany
        France
        UK
        Italy
        Russia
        Nordic Countries
        Rest of Europe
    Asia-Pacific
        China
        Japan
        South Korea
        Southeast Asia
        India
        Australia
        Rest of Asia
    Latin America
        Mexico
        Brazil
        Rest of Latin America
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE
        Rest of MEA
By Company
    Adobe
    AgilOne
    Cheetah Digital
    Emarsys
    Episerver
    IBM
    Listrak
    Marketo
    Maropost
    Optimove
    Oracle
    Pegasystems
    RedPoint Global
    Resulticks
    Sailthru
    Salesforce
    SAP
    SAS
    Selligent Marketing Cloud
    Sitecore
    Zeta
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Personalization Engines Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Websites
        1.2.3 Mobile
        1.2.4 Email
        1.2.5 Others
    1.3 Market by Application
        1.3.1 Global Personalization Engines Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 B2B
        1.3.3 B2C
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Personalization Engines Market Perspective (2017-2028)
    2.2 Personalization Engines Growth Trends by Region
        2.2.1 Personalization Engines Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Personalization Engines Historic Market Size by Region (2017-2022)
        2.2.3 Personalization Engines Forecasted Market Size by Region (2023-2028)
    2.3 Personalization Engines Market Dynamics
        2.3.1 Personalization Engines Industry Trends
        2.3.2 Personalization Engines Market Drivers
        2.3.3 Personalization Engines Market Challenges
        2.3.4 Personalization Engines Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Personalization Engines Players by Revenue
        3.1.1 Global Top Personalization Engines Players by Revenue (2017-2022)
        3.1.2 Global Personalization Engines Revenue Market Share by Players (2017-2022)
    3.2 Global Personalization Engines Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Personalization Engines Revenue
    3.4 Global Personalization Engines Market Concentration Ratio
        3.4.1 Global Personalization Engines Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Personalization Engines Revenue in 2021
    3.5 Personalization Engines Key Players Head office and Area Served
    3.6 Key Players Personalization Engines Product Solution and Service
    3.7 Date of Enter into Personalization Engines Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Personalization Engines Breakdown Data by Type
    4.1 Global Personalization Engines Historic Market Size by Type (2017-2022)
    4.2 Global Personalization Engines Forecasted Market Size by Type (2023-2028)
5 Personalization Engines Breakdown Data by Application
    5.1 Global Personalization Engines Historic Market Size by Application (2017-2022)
    5.2 Global Personalization Engines Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Personalization Engines Market Size (2017-2028)
    6.2 North America Personalization Engines Market Size by Country (2017-2022)
    6.3 North America Personalization Engines Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Personalization Engines Market Size (2017-2028)
    7.2 Europe Personalization Engines Market Size by Country (2017-2022)
    7.3 Europe Personalization Engines Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Personalization Engines Market Size (2017-2028)
    8.2 Asia-Pacific Personalization Engines Market Size by Country (2017-2022)
    8.3 Asia-Pacific Personalization Engines Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Personalization Engines Market Size (2017-2028)
    9.2 Latin America Personalization Engines Market Size by Country (2017-2022)
    9.3 Latin America Personalization Engines Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Personalization Engines Market Size (2017-2028)
    10.2 Middle East & Africa Personalization Engines Market Size by Country (2017-2022)
    10.3 Middle East & Africa Personalization Engines Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Adobe
        11.1.1 Adobe Company Detail
        11.1.2 Adobe Business Overview
        11.1.3 Adobe Personalization Engines Introduction
        11.1.4 Adobe Revenue in Personalization Engines Business (2017-2022)
        11.1.5 Adobe Recent Development
    11.2 AgilOne
        11.2.1 AgilOne Company Detail
        11.2.2 AgilOne Business Overview
        11.2.3 AgilOne Personalization Engines Introduction
        11.2.4 AgilOne Revenue in Personalization Engines Business (2017-2022)
        11.2.5 AgilOne Recent Development
    11.3 Cheetah Digital
        11.3.1 Cheetah Digital Company Detail
        11.3.2 Cheetah Digital Business Overview
        11.3.3 Cheetah Digital Personalization Engines Introduction
        11.3.4 Cheetah Digital Revenue in Personalization Engines Business (2017-2022)
        11.3.5 Cheetah Digital Recent Development
    11.4 Emarsys
        11.4.1 Emarsys Company Detail
        11.4.2 Emarsys Business Overview
        11.4.3 Emarsys Personalization Engines Introduction
        11.4.4 Emarsys Revenue in Personalization Engines Business (2017-2022)
        11.4.5 Emarsys Recent Development
    11.5 Episerver
        11.5.1 Episerver Company Detail
        11.5.2 Episerver Business Overview
        11.5.3 Episerver Personalization Engines Introduction
        11.5.4 Episerver Revenue in Personalization Engines Business (2017-2022)
        11.5.5 Episerver Recent Development
    11.6 IBM
        11.6.1 IBM Company Detail
        11.6.2 IBM Business Overview
        11.6.3 IBM Personalization Engines Introduction
        11.6.4 IBM Revenue in Personalization Engines Business (2017-2022)
        11.6.5 IBM Recent Development
    11.7 Listrak
        11.7.1 Listrak Company Detail
        11.7.2 Listrak Business Overview
        11.7.3 Listrak Personalization Engines Introduction
        11.7.4 Listrak Revenue in Personalization Engines Business (2017-2022)
        11.7.5 Listrak Recent Development
    11.8 Marketo
        11.8.1 Marketo Company Detail
        11.8.2 Marketo Business Overview
        11.8.3 Marketo Personalization Engines Introduction
        11.8.4 Marketo Revenue in Personalization Engines Business (2017-2022)
        11.8.5 Marketo Recent Development
    11.9 Maropost
        11.9.1 Maropost Company Detail
        11.9.2 Maropost Business Overview
        11.9.3 Maropost Personalization Engines Introduction
        11.9.4 Maropost Revenue in Personalization Engines Business (2017-2022)
        11.9.5 Maropost Recent Development
    11.10 Optimove
        11.10.1 Optimove Company Detail
        11.10.2 Optimove Business Overview
        11.10.3 Optimove Personalization Engines Introduction
        11.10.4 Optimove Revenue in Personalization Engines Business (2017-2022)
        11.10.5 Optimove Recent Development
    11.11 Oracle
        11.11.1 Oracle Company Detail
        11.11.2 Oracle Business Overview
        11.11.3 Oracle Personalization Engines Introduction
        11.11.4 Oracle Revenue in Personalization Engines Business (2017-2022)
        11.11.5 Oracle Recent Development
    11.12 Pegasystems
        11.12.1 Pegasystems Company Detail
        11.12.2 Pegasystems Business Overview
        11.12.3 Pegasystems Personalization Engines Introduction
        11.12.4 Pegasystems Revenue in Personalization Engines Business (2017-2022)
        11.12.5 Pegasystems Recent Development
    11.13 RedPoint Global
        11.13.1 RedPoint Global Company Detail
        11.13.2 RedPoint Global Business Overview
        11.13.3 RedPoint Global Personalization Engines Introduction
        11.13.4 RedPoint Global Revenue in Personalization Engines Business (2017-2022)
        11.13.5 RedPoint Global Recent Development
    11.14 Resulticks
        11.14.1 Resulticks Company Detail
        11.14.2 Resulticks Business Overview
        11.14.3 Resulticks Personalization Engines Introduction
        11.14.4 Resulticks Revenue in Personalization Engines Business (2017-2022)
        11.14.5 Resulticks Recent Development
    11.15 Sailthru
        11.15.1 Sailthru Company Detail
        11.15.2 Sailthru Business Overview
        11.15.3 Sailthru Personalization Engines Introduction
        11.15.4 Sailthru Revenue in Personalization Engines Business (2017-2022)
        11.15.5 Sailthru Recent Development
    11.16 Salesforce
        11.16.1 Salesforce Company Detail
        11.16.2 Salesforce Business Overview
        11.16.3 Salesforce Personalization Engines Introduction
        11.16.4 Salesforce Revenue in Personalization Engines Business (2017-2022)
        11.16.5 Salesforce Recent Development
    11.17 SAP
        11.17.1 SAP Company Detail
        11.17.2 SAP Business Overview
        11.17.3 SAP Personalization Engines Introduction
        11.17.4 SAP Revenue in Personalization Engines Business (2017-2022)
        11.17.5 SAP Recent Development
    11.18 SAS
        11.18.1 SAS Company Detail
        11.18.2 SAS Business Overview
        11.18.3 SAS Personalization Engines Introduction
        11.18.4 SAS Revenue in Personalization Engines Business (2017-2022)
        11.18.5 SAS Recent Development
    11.19 Selligent Marketing Cloud
        11.19.1 Selligent Marketing Cloud Company Detail
        11.19.2 Selligent Marketing Cloud Business Overview
        11.19.3 Selligent Marketing Cloud Personalization Engines Introduction
        11.19.4 Selligent Marketing Cloud Revenue in Personalization Engines Business (2017-2022)
        11.19.5 Selligent Marketing Cloud Recent Development
    11.20 Sitecore
        11.20.1 Sitecore Company Detail
        11.20.2 Sitecore Business Overview
        11.20.3 Sitecore Personalization Engines Introduction
        11.20.4 Sitecore Revenue in Personalization Engines Business (2017-2022)
        11.20.5 Sitecore Recent Development
    11.21 Zeta
        11.21.1 Zeta Company Detail
        11.21.2 Zeta Business Overview
        11.21.3 Zeta Personalization Engines Introduction
        11.21.4 Zeta Revenue in Personalization Engines Business (2017-2022)
        11.21.5 Zeta Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables Table 1. Global Personalization Engines Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 Table 2. Key Players of Websites Table 3. Key Players of Mobile Table 4. Key Players of Email Table 5. Key Players of Others Table 6. Global Personalization Engines Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 Table 7. Global Personalization Engines Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 8. Global Personalization Engines Market Size by Region (2017-2022) & (US$ Million) Table 9. Global Personalization Engines Market Share by Region (2017-2022) Table 10. Global Personalization Engines Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 11. Global Personalization Engines Market Share by Region (2023-2028) Table 12. Personalization Engines Market Trends Table 13. Personalization Engines Market Drivers Table 14. Personalization Engines Market Challenges Table 15. Personalization Engines Market Restraints Table 16. Global Personalization Engines Revenue by Players (2017-2022) & (US$ Million) Table 17. Global Personalization Engines Market Share by Players (2017-2022) Table 18. Global Top Personalization Engines Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Personalization Engines as of 2021) Table 19. Ranking of Global Top Personalization Engines Companies by Revenue (US$ Million) in 2021 Table 20. Global 5 Largest Players Market Share by Personalization Engines Revenue (CR5 and HHI) & (2017-2022) Table 21. Key Players Headquarters and Area Served Table 22. Key Players Personalization Engines Product Solution and Service Table 23. Date of Enter into Personalization Engines Market Table 24. Mergers & Acquisitions, Expansion Plans Table 25. Global Personalization Engines Market Size by Type (2017-2022) & (US$ Million) Table 26. Global Personalization Engines Revenue Market Share by Type (2017-2022) Table 27. Global Personalization Engines Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 28. Global Personalization Engines Revenue Market Share by Type (2023-2028) Table 29. Global Personalization Engines Market Size by Application (2017-2022) & (US$ Million) Table 30. Global Personalization Engines Revenue Market Share by Application (2017-2022) Table 31. Global Personalization Engines Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 32. Global Personalization Engines Revenue Market Share by Application (2023-2028) Table 33. North America Personalization Engines Market Size by Country (2017-2022) & (US$ Million) Table 34. North America Personalization Engines Market Size by Country (2023-2028) & (US$ Million) Table 35. Europe Personalization Engines Market Size by Country (2017-2022) & (US$ Million) Table 36. Europe Personalization Engines Market Size by Country (2023-2028) & (US$ Million) Table 37. Asia-Pacific Personalization Engines Market Size by Region (2017-2022) & (US$ Million) Table 38. Asia-Pacific Personalization Engines Market Size by Region (2023-2028) & (US$ Million) Table 39. Latin America Personalization Engines Market Size by Country (2017-2022) & (US$ Million) Table 40. Latin America Personalization Engines Market Size by Country (2023-2028) & (US$ Million) Table 41. Middle East & Africa Personalization Engines Market Size by Country (2017-2022) & (US$ Million) Table 42. Middle East & Africa Personalization Engines Market Size by Country (2023-2028) & (US$ Million) Table 43. Adobe Company Detail Table 44. Adobe Business Overview Table 45. Adobe Personalization Engines Product Table 46. Adobe Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 47. Adobe Recent Development Table 48. AgilOne Company Detail Table 49. AgilOne Business Overview Table 50. AgilOne Personalization Engines Product Table 51. AgilOne Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 52. AgilOne Recent Development Table 53. Cheetah Digital Company Detail Table 54. Cheetah Digital Business Overview Table 55. Cheetah Digital Personalization Engines Product Table 56. Cheetah Digital Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 57. Cheetah Digital Recent Development Table 58. Emarsys Company Detail Table 59. Emarsys Business Overview Table 60. Emarsys Personalization Engines Product Table 61. Emarsys Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 62. Emarsys Recent Development Table 63. Episerver Company Detail Table 64. Episerver Business Overview Table 65. Episerver Personalization Engines Product Table 66. Episerver Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 67. Episerver Recent Development Table 68. IBM Company Detail Table 69. IBM Business Overview Table 70. IBM Personalization Engines Product Table 71. IBM Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 72. IBM Recent Development Table 73. Listrak Company Detail Table 74. Listrak Business Overview Table 75. Listrak Personalization Engines Product Table 76. Listrak Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 77. Listrak Recent Development Table 78. Marketo Company Detail Table 79. Marketo Business Overview Table 80. Marketo Personalization Engines Product Table 81. Marketo Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 82. Marketo Recent Development Table 83. Maropost Company Detail Table 84. Maropost Business Overview Table 85. Maropost Personalization Engines Product Table 86. Maropost Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 87. Maropost Recent Development Table 88. Optimove Company Detail Table 89. Optimove Business Overview Table 90. Optimove Personalization Engines Product Table 91. Optimove Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 92. Optimove Recent Development Table 93. Oracle Company Detail Table 94. Oracle Business Overview Table 95. Oracle Personalization EnginesProduct Table 96. Oracle Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 97. Oracle Recent Development Table 98. Pegasystems Company Detail Table 99. Pegasystems Business Overview Table 100. Pegasystems Personalization EnginesProduct Table 101. Pegasystems Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 102. Pegasystems Recent Development Table 103. RedPoint Global Company Detail Table 104. RedPoint Global Business Overview Table 105. RedPoint Global Personalization EnginesProduct Table 106. RedPoint Global Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 107. RedPoint Global Recent Development Table 108. Resulticks Company Detail Table 109. Resulticks Business Overview Table 110. Resulticks Personalization EnginesProduct Table 111. Resulticks Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 112. Resulticks Recent Development Table 113. Sailthru Company Detail Table 114. Sailthru Business Overview Table 115. Sailthru Personalization EnginesProduct Table 116. Sailthru Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 117. Sailthru Recent Development Table 118. Salesforce Company Detail Table 119. Salesforce Business Overview Table 120. Salesforce Personalization EnginesProduct Table 121. Salesforce Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 122. Salesforce Recent Development Table 123. SAP Company Detail Table 124. SAP Business Overview Table 125. SAP Personalization EnginesProduct Table 126. SAP Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 127. SAP Recent Development Table 128. SAS Company Detail Table 129. SAS Business Overview Table 130. SAS Personalization EnginesProduct Table 131. SAS Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 132. SAS Recent Development Table 133. Selligent Marketing Cloud Company Detail Table 134. Selligent Marketing Cloud Business Overview Table 135. Selligent Marketing Cloud Personalization EnginesProduct Table 136. Selligent Marketing Cloud Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 137. Selligent Marketing Cloud Recent Development Table 138. Sitecore Company Detail Table 139. Sitecore Business Overview Table 140. Sitecore Personalization EnginesProduct Table 141. Sitecore Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 142. Sitecore Recent Development Table 143. Zeta Company Detail Table 144. Zeta Business Overview Table 145. Zeta Personalization EnginesProduct Table 146. Zeta Revenue in Personalization Engines Business (2017-2022) & (US$ Million) Table 147. Zeta Recent Development Table 148. Research Programs/Design for This Report Table 149. Key Data Information from Secondary Sources Table 150. Key Data Information from Primary Sources List of Figures Figure 1. Global Personalization Engines Market Share by Type: 2021 VS 2028 Figure 2. Websites Features Figure 3. Mobile Features Figure 4. Email Features Figure 5. Others Features Figure 6. Global Personalization Engines Market Share by Application in 2021 & 2028 Figure 7. B2B Case Studies Figure 8. B2C Case Studies Figure 9. Personalization Engines Report Years Considered Figure 10. Global Personalization Engines Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 11. Global Personalization Engines Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 12. Global Personalization Engines Market Share by Region: 2021 VS 2028 Figure 13. Global Personalization Engines Market Share by Players in 2021 Figure 14. Global Top Personalization Engines Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Personalization Engines as of 2021) Figure 15. The Top 10 and 5 Players Market Share by Personalization Engines Revenue in 2021 Figure 16. North America Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 17. North America Personalization Engines Market Share by Country (2017-2028) Figure 18. United States Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 19. Canada Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 20. Europe Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 21. Europe Personalization Engines Market Share by Country (2017-2028) Figure 22. Germany Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 23. France Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 24. U.K. Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 25. Italy Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. Russia Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. Nordic Countries Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 28. Asia-Pacific Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. Asia-Pacific Personalization Engines Market Share by Region (2017-2028) Figure 30. China Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Japan Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 32. South Korea Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 33. Southeast Asia Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 34. India Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 35. Australia Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 36. Latin America Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. Latin America Personalization Engines Market Share by Country (2017-2028) Figure 38. Mexico Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. Brazil Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 40. Middle East & Africa Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 41. Middle East & Africa Personalization Engines Market Share by Country (2017-2028) Figure 42. Turkey Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 43. Saudi Arabia Personalization Engines Market Size YoY Growth (2017-2028) & (US$ Million) Figure 44. Adobe Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 45. AgilOne Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 46. Cheetah Digital Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 47. Emarsys Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 48. Episerver Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 49. IBM Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 50. Listrak Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 51. Marketo Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 52. Maropost Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 53. Optimove Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 54. Oracle Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 55. Pegasystems Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 56. RedPoint Global Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 57. Resulticks Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 58. Sailthru Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 59. Salesforce Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 60. SAP Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 61. SAS Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 62. Selligent Marketing Cloud Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 63. Sitecore Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 64. Zeta Revenue Growth Rate in Personalization Engines Business (2017-2022) Figure 65. Bottom-up and Top-down Approaches for This Report Figure 66. Data Triangulation Figure 67. Key Executives Interviewed

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from QYResearch and presented in this report.
 

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
 

Secondary Sources occupies Approximately 25% of Sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on; This research study involved the usage of widespread secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; BIS Statistics; ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Light Aircraft market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
 

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
 

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
 

Primary research was conducted to identify segmentation types, product price range, product applications, key players, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
 

Publisher: QY Research
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