1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Mobile Marketing Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 SMS Service
        1.2.3 Multimedia Information Service
        1.2.4 Push Notification
        1.2.5 Mobile Email
    1.3 Market by Application
        1.3.1 Global Mobile Marketing Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Financial Services
        1.3.3 Communication
        1.3.4 Media
        1.3.5 Medical Authorities
        1.3.6 Government
        1.3.7 Other
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Mobile Marketing Market Perspective (2017-2028)
    2.2 Mobile Marketing Growth Trends by Region
        2.2.1 Mobile Marketing Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Mobile Marketing Historic Market Size by Region (2017-2022)
        2.2.3 Mobile Marketing Forecasted Market Size by Region (2023-2028)
    2.3 Mobile Marketing Market Dynamics
        2.3.1 Mobile Marketing Industry Trends
        2.3.2 Mobile Marketing Market Drivers
        2.3.3 Mobile Marketing Market Challenges
        2.3.4 Mobile Marketing Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Mobile Marketing Players by Revenue
        3.1.1 Global Top Mobile Marketing Players by Revenue (2017-2022)
        3.1.2 Global Mobile Marketing Revenue Market Share by Players (2017-2022)
    3.2 Global Mobile Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Mobile Marketing Revenue
    3.4 Global Mobile Marketing Market Concentration Ratio
        3.4.1 Global Mobile Marketing Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Mobile Marketing Revenue in 2021
    3.5 Mobile Marketing Key Players Head office and Area Served
    3.6 Key Players Mobile Marketing Product Solution and Service
    3.7 Date of Enter into Mobile Marketing Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Marketing Breakdown Data by Type
    4.1 Global Mobile Marketing Historic Market Size by Type (2017-2022)
    4.2 Global Mobile Marketing Forecasted Market Size by Type (2023-2028)
5 Mobile Marketing Breakdown Data by Application
    5.1 Global Mobile Marketing Historic Market Size by Application (2017-2022)
    5.2 Global Mobile Marketing Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Mobile Marketing Market Size (2017-2028)
    6.2 North America Mobile Marketing Market Size by Country (2017-2022)
    6.3 North America Mobile Marketing Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Mobile Marketing Market Size (2017-2028)
    7.2 Europe Mobile Marketing Market Size by Country (2017-2022)
    7.3 Europe Mobile Marketing Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Mobile Marketing Market Size (2017-2028)
    8.2 Asia-Pacific Mobile Marketing Market Size by Country (2017-2022)
    8.3 Asia-Pacific Mobile Marketing Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Mobile Marketing Market Size (2017-2028)
    9.2 Latin America Mobile Marketing Market Size by Country (2017-2022)
    9.3 Latin America Mobile Marketing Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Mobile Marketing Market Size (2017-2028)
    10.2 Middle East & Africa Mobile Marketing Market Size by Country (2017-2022)
    10.3 Middle East & Africa Mobile Marketing Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 SAP
        11.1.1 SAP Company Detail
        11.1.2 SAP Business Overview
        11.1.3 SAP Mobile Marketing Introduction
        11.1.4 SAP Revenue in Mobile Marketing Business (2017-2022)
        11.1.5 SAP Recent Development
    11.2 IBM
        11.2.1 IBM Company Detail
        11.2.2 IBM Business Overview
        11.2.3 IBM Mobile Marketing Introduction
        11.2.4 IBM Revenue in Mobile Marketing Business (2017-2022)
        11.2.5 IBM Recent Development
    11.3 Salesforce
        11.3.1 Salesforce Company Detail
        11.3.2 Salesforce Business Overview
        11.3.3 Salesforce Mobile Marketing Introduction
        11.3.4 Salesforce Revenue in Mobile Marketing Business (2017-2022)
        11.3.5 Salesforce Recent Development
    11.4 At&T
        11.4.1 At&T Company Detail
        11.4.2 At&T Business Overview
        11.4.3 At&T Mobile Marketing Introduction
        11.4.4 At&T Revenue in Mobile Marketing Business (2017-2022)
        11.4.5 At&T Recent Development
    11.5 Oracle
        11.5.1 Oracle Company Detail
        11.5.2 Oracle Business Overview
        11.5.3 Oracle Mobile Marketing Introduction
        11.5.4 Oracle Revenue in Mobile Marketing Business (2017-2022)
        11.5.5 Oracle Recent Development
    11.6 Adobe Systems
        11.6.1 Adobe Systems Company Detail
        11.6.2 Adobe Systems Business Overview
        11.6.3 Adobe Systems Mobile Marketing Introduction
        11.6.4 Adobe Systems Revenue in Mobile Marketing Business (2017-2022)
        11.6.5 Adobe Systems Recent Development
    11.7 Sas Institute
        11.7.1 Sas Institute Company Detail
        11.7.2 Sas Institute Business Overview
        11.7.3 Sas Institute Mobile Marketing Introduction
        11.7.4 Sas Institute Revenue in Mobile Marketing Business (2017-2022)
        11.7.5 Sas Institute Recent Development
    11.8 Mobivity Holdings
        11.8.1 Mobivity Holdings Company Detail
        11.8.2 Mobivity Holdings Business Overview
        11.8.3 Mobivity Holdings Mobile Marketing Introduction
        11.8.4 Mobivity Holdings Revenue in Mobile Marketing Business (2017-2022)
        11.8.5 Mobivity Holdings Recent Development
    11.9 Salmat
        11.9.1 Salmat Company Detail
        11.9.2 Salmat Business Overview
        11.9.3 Salmat Mobile Marketing Introduction
        11.9.4 Salmat Revenue in Mobile Marketing Business (2017-2022)
        11.9.5 Salmat Recent Development
    11.10 Vibes Media
        11.10.1 Vibes Media Company Detail
        11.10.2 Vibes Media Business Overview
        11.10.3 Vibes Media Mobile Marketing Introduction
        11.10.4 Vibes Media Revenue in Mobile Marketing Business (2017-2022)
        11.10.5 Vibes Media Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Mobile Marketing Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of SMS Service
    Table 3. Key Players of Multimedia Information Service
    Table 4. Key Players of Push Notification
    Table 5. Key Players of Mobile Email
    Table 6. Global Mobile Marketing Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Mobile Marketing Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global Mobile Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 9. Global Mobile Marketing Market Share by Region (2017-2022)
    Table 10. Global Mobile Marketing Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 11. Global Mobile Marketing Market Share by Region (2023-2028)
    Table 12. Mobile Marketing Market Trends
    Table 13. Mobile Marketing Market Drivers
    Table 14. Mobile Marketing Market Challenges
    Table 15. Mobile Marketing Market Restraints
    Table 16. Global Mobile Marketing Revenue by Players (2017-2022) & (US$ Million)
    Table 17. Global Mobile Marketing Market Share by Players (2017-2022)
    Table 18. Global Top Mobile Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Marketing as of 2021)
    Table 19. Ranking of Global Top Mobile Marketing Companies by Revenue (US$ Million) in 2021
    Table 20. Global 5 Largest Players Market Share by Mobile Marketing Revenue (CR5 and HHI) & (2017-2022)
    Table 21. Key Players Headquarters and Area Served
    Table 22. Key Players Mobile Marketing Product Solution and Service
    Table 23. Date of Enter into Mobile Marketing Market
    Table 24. Mergers & Acquisitions, Expansion Plans
    Table 25. Global Mobile Marketing Market Size by Type (2017-2022) & (US$ Million)
    Table 26. Global Mobile Marketing Revenue Market Share by Type (2017-2022)
    Table 27. Global Mobile Marketing Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 28. Global Mobile Marketing Revenue Market Share by Type (2023-2028)
    Table 29. Global Mobile Marketing Market Size by Application (2017-2022) & (US$ Million)
    Table 30. Global Mobile Marketing Revenue Market Share by Application (2017-2022)
    Table 31. Global Mobile Marketing Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 32. Global Mobile Marketing Revenue Market Share by Application (2023-2028)
    Table 33. North America Mobile Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 34. North America Mobile Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Europe Mobile Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 36. Europe Mobile Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Asia-Pacific Mobile Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 38. Asia-Pacific Mobile Marketing Market Size by Region (2023-2028) & (US$ Million)
    Table 39. Latin America Mobile Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Latin America Mobile Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Middle East & Africa Mobile Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Middle East & Africa Mobile Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 43. SAP Company Detail
    Table 44. SAP Business Overview
    Table 45. SAP Mobile Marketing Product
    Table 46. SAP Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 47. SAP Recent Development
    Table 48. IBM Company Detail
    Table 49. IBM Business Overview
    Table 50. IBM Mobile Marketing Product
    Table 51. IBM Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 52. IBM Recent Development
    Table 53. Salesforce Company Detail
    Table 54. Salesforce Business Overview
    Table 55. Salesforce Mobile Marketing Product
    Table 56. Salesforce Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 57. Salesforce Recent Development
    Table 58. At&T Company Detail
    Table 59. At&T Business Overview
    Table 60. At&T Mobile Marketing Product
    Table 61. At&T Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 62. At&T Recent Development
    Table 63. Oracle Company Detail
    Table 64. Oracle Business Overview
    Table 65. Oracle Mobile Marketing Product
    Table 66. Oracle Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 67. Oracle Recent Development
    Table 68. Adobe Systems Company Detail
    Table 69. Adobe Systems Business Overview
    Table 70. Adobe Systems Mobile Marketing Product
    Table 71. Adobe Systems Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 72. Adobe Systems Recent Development
    Table 73. Sas Institute Company Detail
    Table 74. Sas Institute Business Overview
    Table 75. Sas Institute Mobile Marketing Product
    Table 76. Sas Institute Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 77. Sas Institute Recent Development
    Table 78. Mobivity Holdings Company Detail
    Table 79. Mobivity Holdings Business Overview
    Table 80. Mobivity Holdings Mobile Marketing Product
    Table 81. Mobivity Holdings Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 82. Mobivity Holdings Recent Development
    Table 83. Salmat Company Detail
    Table 84. Salmat Business Overview
    Table 85. Salmat Mobile Marketing Product
    Table 86. Salmat Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 87. Salmat Recent Development
    Table 88. Vibes Media Company Detail
    Table 89. Vibes Media Business Overview
    Table 90. Vibes Media Mobile Marketing Product
    Table 91. Vibes Media Revenue in Mobile Marketing Business (2017-2022) & (US$ Million)
    Table 92. Vibes Media Recent Development
    Table 93. Research Programs/Design for This Report
    Table 94. Key Data Information from Secondary Sources
    Table 95. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Mobile Marketing Market Share by Type: 2021 VS 2028
    Figure 2. SMS Service Features
    Figure 3. Multimedia Information Service Features
    Figure 4. Push Notification Features
    Figure 5. Mobile Email Features
    Figure 6. Global Mobile Marketing Market Share by Application in 2021 & 2028
    Figure 7. Financial Services Case Studies
    Figure 8. Communication Case Studies
    Figure 9. Media Case Studies
    Figure 10. Medical Authorities Case Studies
    Figure 11. Government Case Studies
    Figure 12. Other Case Studies
    Figure 13. Mobile Marketing Report Years Considered
    Figure 14. Global Mobile Marketing Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 15. Global Mobile Marketing Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 16. Global Mobile Marketing Market Share by Region: 2021 VS 2028
    Figure 17. Global Mobile Marketing Market Share by Players in 2021
    Figure 18. Global Top Mobile Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Marketing as of 2021)
    Figure 19. The Top 10 and 5 Players Market Share by Mobile Marketing Revenue in 2021
    Figure 20. North America Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. North America Mobile Marketing Market Share by Country (2017-2028)
    Figure 22. United States Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Canada Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Europe Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Europe Mobile Marketing Market Share by Country (2017-2028)
    Figure 26. Germany Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. France Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. U.K. Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Italy Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Russia Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Nordic Countries Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Asia-Pacific Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific Mobile Marketing Market Share by Region (2017-2028)
    Figure 34. China Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Japan Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. South Korea Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Southeast Asia Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. India Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Australia Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Latin America Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Latin America Mobile Marketing Market Share by Country (2017-2028)
    Figure 42. Mexico Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Brazil Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Middle East & Africa Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Middle East & Africa Mobile Marketing Market Share by Country (2017-2028)
    Figure 46. Turkey Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Saudi Arabia Mobile Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. SAP Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 49. IBM Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 50. Salesforce Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 51. At&T Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 52. Oracle Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 53. Adobe Systems Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 54. Sas Institute Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 55. Mobivity Holdings Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 56. Salmat Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 57. Vibes Media Revenue Growth Rate in Mobile Marketing Business (2017-2022)
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed