Global Marketing Automation Market Size, Status and Forecast 2019-2025


Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.

USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.

The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
In 2018, the global Marketing Automation market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Marketing Automation status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Automation development in United States, Europe and China.

The key players covered in this study
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo

Market segment by Type, the product can be split into
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others

Market segment by Application, split into
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)

Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

The study objectives of this report are:
    To analyze global Marketing Automation status, future forecast, growth opportunity, key market and key players.
    To present the Marketing Automation development in United States, Europe and China.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Marketing Automation are as follows:
    History Year: 2014-2018
    Base Year: 2018
    Estimated Year: 2019
    Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global Marketing Automation Market Size Growth Rate by Type (2014-2025)
        1.4.2 Campaign Management
        1.4.3 Email Marketing
        1.4.4 Mobile Application
        1.4.5 Inbound Marketing
        1.4.6 Lead Nurturing and Lead Scoring
        1.4.7 Reporting and Analytics
        1.4.8 Social Media Marketing
        1.4.9 Others
    1.5 Market by Application
        1.5.1 Global Marketing Automation Market Share by Application (2014-2025)
        1.5.2 Large Enterprises
        1.5.3 Small and Mid-sized Enterprises (SMEs)
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 Marketing Automation Market Size
    2.2 Marketing Automation Growth Trends by Regions
        2.2.1 Marketing Automation Market Size by Regions (2014-2025)
        2.2.2 Marketing Automation Market Share by Regions (2014-2019)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Opportunities

3 Market Share by Key Players
    3.1 Marketing Automation Market Size by Manufacturers
        3.1.1 Global Marketing Automation Revenue by Manufacturers (2014-2019)
        3.1.2 Global Marketing Automation Revenue Market Share by Manufacturers (2014-2019)
        3.1.3 Global Marketing Automation Market Concentration Ratio (CR5 and HHI)
    3.2 Marketing Automation Key Players Head office and Area Served
    3.3 Key Players Marketing Automation Product/Solution/Service
    3.4 Date of Enter into Marketing Automation Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global Marketing Automation Market Size by Type (2014-2019)
    4.2 Global Marketing Automation Market Size by Application (2014-2019)

5 United States
    5.1 United States Marketing Automation Market Size (2014-2019)
    5.2 Marketing Automation Key Players in United States
    5.3 United States Marketing Automation Market Size by Type
    5.4 United States Marketing Automation Market Size by Application

6 Europe
    6.1 Europe Marketing Automation Market Size (2014-2019)
    6.2 Marketing Automation Key Players in Europe
    6.3 Europe Marketing Automation Market Size by Type
    6.4 Europe Marketing Automation Market Size by Application

7 China
    7.1 China Marketing Automation Market Size (2014-2019)
    7.2 Marketing Automation Key Players in China
    7.3 China Marketing Automation Market Size by Type
    7.4 China Marketing Automation Market Size by Application

8 Japan
    8.1 Japan Marketing Automation Market Size (2014-2019)
    8.2 Marketing Automation Key Players in Japan
    8.3 Japan Marketing Automation Market Size by Type
    8.4 Japan Marketing Automation Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia Marketing Automation Market Size (2014-2019)
    9.2 Marketing Automation Key Players in Southeast Asia
    9.3 Southeast Asia Marketing Automation Market Size by Type
    9.4 Southeast Asia Marketing Automation Market Size by Application

10 India
    10.1 India Marketing Automation Market Size (2014-2019)
    10.2 Marketing Automation Key Players in India
    10.3 India Marketing Automation Market Size by Type
    10.4 India Marketing Automation Market Size by Application

11 Central & South America
    11.1 Central & South America Marketing Automation Market Size (2014-2019)
    11.2 Marketing Automation Key Players in Central & South America
    11.3 Central & South America Marketing Automation Market Size by Type
    11.4 Central & South America Marketing Automation Market Size by Application

12 International Players Profiles
    12.1 HubSpot
        12.1.1 HubSpot Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 Marketing Automation Introduction
        12.1.4 HubSpot Revenue in Marketing Automation Business (2014-2019)
        12.1.5 HubSpot Recent Development
    12.2 Marketo
        12.2.1 Marketo Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 Marketing Automation Introduction
        12.2.4 Marketo Revenue in Marketing Automation Business (2014-2019)
        12.2.5 Marketo Recent Development
    12.3 Act-On Software
        12.3.1 Act-On Software Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 Marketing Automation Introduction
        12.3.4 Act-On Software Revenue in Marketing Automation Business (2014-2019)
        12.3.5 Act-On Software Recent Development
    12.4 Salesforce
        12.4.1 Salesforce Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 Marketing Automation Introduction
        12.4.4 Salesforce Revenue in Marketing Automation Business (2014-2019)
        12.4.5 Salesforce Recent Development
    12.5 Adobe Systems
        12.5.1 Adobe Systems Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 Marketing Automation Introduction
        12.5.4 Adobe Systems Revenue in Marketing Automation Business (2014-2019)
        12.5.5 Adobe Systems Recent Development
    12.6 Oracle
        12.6.1 Oracle Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 Marketing Automation Introduction
        12.6.4 Oracle Revenue in Marketing Automation Business (2014-2019)
        12.6.5 Oracle Recent Development
    12.7 Infusionsoft
        12.7.1 Infusionsoft Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 Marketing Automation Introduction
        12.7.4 Infusionsoft Revenue in Marketing Automation Business (2014-2019)
        12.7.5 Infusionsoft Recent Development
    12.8 IBM
        12.8.1 IBM Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 Marketing Automation Introduction
        12.8.4 IBM Revenue in Marketing Automation Business (2014-2019)
        12.8.5 IBM Recent Development
    12.9 Cognizant
        12.9.1 Cognizant Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 Marketing Automation Introduction
        12.9.4 Cognizant Revenue in Marketing Automation Business (2014-2019)
        12.9.5 Cognizant Recent Development
    12.10 ETrigue
        12.10.1 ETrigue Company Details
        12.10.2 Company Description and Business Overview
        12.10.3 Marketing Automation Introduction
        12.10.4 ETrigue Revenue in Marketing Automation Business (2014-2019)
        12.10.5 ETrigue Recent Development
    12.11 GreenRope
    12.12 Hatchbuck
    12.13 IContact
    12.14 LeadSquared
    12.15 MarcomCentral
    12.16 Salesfusion
    12.17 SALESmanago
    12.18 SAP
    12.19 SAS Institute
    12.20 SharpSpring
    12.21 Aprimo

13 Market Forecast 2019-2025
    13.1 Market Size Forecast by Regions
    13.2 United States
    13.3 Europe
    13.4 China
    13.5 Japan
    13.6 Southeast Asia
    13.7 India
    13.8 Central & South America
    13.9 Market Size Forecast by Product (2019-2025)
    13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            12.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details

List of Tables and Figures Table Marketing Automation Key Market Segments Table Key Players Marketing Automation Covered Table Global Marketing Automation Market Size Growth Rate by Type 2014-2025 (Million US$) Figure Global Marketing Automation Market Size Market Share by Type 2014-2025 Figure Campaign Management Figures Table Key Players of Campaign Management Figure Email Marketing Figures Table Key Players of Email Marketing Figure Mobile Application Figures Table Key Players of Mobile Application Figure Inbound Marketing Figures Table Key Players of Inbound Marketing Figure Lead Nurturing and Lead Scoring Figures Table Key Players of Lead Nurturing and Lead Scoring Figure Reporting and Analytics Figures Table Key Players of Reporting and Analytics Figure Social Media Marketing Figures Table Key Players of Social Media Marketing Figure Others Figures Table Key Players of Others Table Global Marketing Automation Market Size Growth by Application 2014-2025 (Million US$) Figure Large Enterprises Case Studies Figure Small and Mid-sized Enterprises (SMEs) Case Studies Figure Marketing Automation Report Years Considered Table Global Marketing Automation Market Size 2014-2025 (Million US$) Figure Global Marketing Automation Market Size and Growth Rate 2014-2025 (Million US$) Table Global Marketing Automation Market Size by Regions 2014-2025 (Million US$) Table Global Marketing Automation Market Size by Regions 2014-2019 (Million US$) Table Global Marketing Automation Market Share by Regions 2014-2019 Figure Global Marketing Automation Market Share by Regions 2014-2019 Figure Global Marketing Automation Market Share by Regions 2019 Table Market Top Trends Table Global Marketing Automation Revenue by Manufacturers (2014-2019) (Million US$) Table Global Marketing Automation Market Share by Manufacturers (2014-2019) Figure Global Marketing Automation Market Share by Manufacturers in 2018 Table Global Marketing Automation Manufacturers Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Marketing Automation Product/Solution/Service Table Date of Enter into Marketing Automation Market Table Mergers & Acquisitions, Expansion Plans Table Global Marketing Automation Market Size by Type (2014-2019) (Million US$) Table Global Marketing Automation Market Size Share by Type (2014-2019) Figure Global Marketing Automation Market Size Market Share by Type (2014-2019) Table Global Marketing Automation Market Size by Application (2014-2019) (Million US$) Table Global Marketing Automation Market Size Share by Application (2014-2019) Figure Global Marketing Automation Market Size Market Share by Application (2014-2019) Figure Global Marketing Automation Revenue Market Share by Application in 2018 Figure United States Marketing Automation Market Size 2014-2019 (Million US$) Table United States Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table United States Key Players Marketing Automation Market Share (2018-2019) Table United States Marketing Automation Market Size by Type (2014-2019) (Million US$) Table United States Marketing Automation Market Share by Type (2014-2019) Table United States Marketing Automation Market Size by Application (2014-2019) (Million US$) Table United States Marketing Automation Market Share by Application (2014-2019) Figure Europe Marketing Automation Market Size 2014-2019 (Million US$) Table Europe Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table Europe Key Players Marketing Automation Market Share (2018-2019) Table Europe Marketing Automation Market Size by Type (2014-2019) (Million US$) Table Europe Marketing Automation Market Share by Type (2014-2019) Table Europe Marketing Automation Market Size by Application (2014-2019) (Million US$) Table Europe Marketing Automation Market Share by Application (2014-2019) Figure China Marketing Automation Market Size 2014-2019 (Million US$) Table China Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table China Key Players Marketing Automation Market Share (2018-2019) Table China Marketing Automation Market Size by Type (2014-20189) (Million US$) Table China Marketing Automation Market Share by Type (2014-2019) Table China Marketing Automation Market Size by Application (2014-2019) (Million US$) Table China Marketing Automation Market Share by Application (2014-2019) Figure Japan Marketing Automation Market Size 2014-2019 (Million US$) Table Japan Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table Japan Key Players Marketing Automation Market Share (2018-2019) Table Japan Marketing Automation Market Size by Type (2014-2019) (Million US$) Table Japan Marketing Automation Market Share by Type (2014-2019) Table Japan Marketing Automation Market Size by Application (2014-2019) (Million US$) Table Japan Marketing Automation Market Share by Application (2014-2019) Figure Southeast Asia Marketing Automation Market Size 2014-2019 (Million US$) Table Southeast Asia Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table Southeast Asia Key Players Marketing Automation Market Share (2018-2019) Table Southeast Asia Marketing Automation Market Size by Type (2014-2019) (Million US$) Table Southeast Asia Marketing Automation Market Share by Type (2014-2019) Table Southeast Asia Marketing Automation Market Size by Application (2014-2019) (Million US$) Table Southeast Asia Marketing Automation Market Share by Application (2014-2019) Figure India Marketing Automation Market Size 2014-2019 (Million US$) Table India Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table India Key Players Marketing Automation Market Share (2018-2019) Table India Marketing Automation Market Size by Type (2014-2019) (Million US$) Table India Marketing Automation Market Share by Type (2014-2019) Table India Marketing Automation Market Size by Application (2014-2019) (Million US$) Table India Marketing Automation Market Share by Application (2014-2019) Figure Central & South America Marketing Automation Market Size 2014-2019 (Million US$) Table Central & South America Key Players Marketing Automation Revenue (2018-2019) (Million US$) Table Central & South America Key Players Marketing Automation Market Share (2018-2019) Table Central & South America Marketing Automation Market Size by Type (2014-2019) (Million US$) Table Central & South America Marketing Automation Market Share by Type (2014-2019) Table Central & South America Marketing Automation Market Size by Application (2014-2019) (Million US$) Table Central & South America Marketing Automation Market Share by Application (2014-2019) Table HubSpot Company Details Table HubSpot Revenue in Marketing Automation Business (2014-2019) (Million US$) Figure HubSpot Revenue Growth Rate in Marketing Automation Business (2014-2019) Table HubSpot Recent Development Table Marketo Company Details Table Marketo Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Marketo Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Marketo Recent Development Table Act-On Software Company Details Table Act-On Software Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Act-On Software Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Act-On Software Recent Development Table Salesforce Company Details Table Salesforce Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Salesforce Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Salesforce Recent Development Table Adobe Systems Company Details Table Adobe Systems Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Adobe Systems Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Adobe Systems Recent Development Table Oracle Company Details Table Oracle Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Oracle Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Oracle Recent Development Table Infusionsoft Company Details Table Infusionsoft Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Infusionsoft Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Infusionsoft Recent Development Table IBM Company Details Table IBM Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure IBM Revenue Growth Rate in Marketing Automation Business (2014-2019) Table IBM Recent Development Table Cognizant Company Details Table Cognizant Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure Cognizant Revenue Growth Rate in Marketing Automation Business (2014-2019) Table Cognizant Recent Development Table ETrigue Company Details Table ETrigue Revenue in Marketing Automation Business (2014-2019)(Million US$) Figure ETrigue Revenue Growth Rate in Marketing Automation Business (2014-2019) Table ETrigue Recent Development Table GreenRope Company Details Table Hatchbuck Company Details Table IContact Company Details Table LeadSquared Company Details Table MarcomCentral Company Details Table Salesfusion Company Details Table SALESmanago Company Details Table SAP Company Details Table SAS Institute Company Details Table SharpSpring Company Details Table Aprimo Company Details Table Global Marketing Automation Market Size by Regions (Million US$) 2019-2025 Figure Global Marketing Automation Market Size Share by Regions (2019-2025) Figure Global Marketing Automation Market Size Share by Regions in 2025 Figure United States Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure Europe Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure China Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure Japan Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure Southeast Asia Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure India Marketing Automation Market Size Forecast (2019-2025)(Million USD) Figure Central & South America Marketing Automation Market Size Forecast (2019-2025)(Million USD) Table Global Marketing Automation Market Size by Product (2019-2025) (Million US$) Figure Global Marketing Automation Market Size by Product (2019-2025) Figure Global Marketing Automation Market Size by Product in 2025 Table Global Marketing Automation Market Size by Application (2019-2025) (Million US$) Figure Global Marketing Automation Market Size by Application (2019-2025) Figure Global Marketing Automation Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from QYResearch and presented in this report.
 

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
 

Secondary Sources occupies Approximately 25% of Sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on; This research study involved the usage of widespread secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; BIS Statistics; ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Light Aircraft market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
 

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
 

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
 

Primary research was conducted to identify segmentation types, product price range, product applications, key players, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
 

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