Global Key Account Marketing Market Size, Status and Forecast 2019-2025


Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.
In 2018, the global Key Account Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Key Account Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Key Account Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
    Terminus ABM Platform
    Sendoso
    Engagio ABM Platform
    Printfection
    Metadata.io
    PFL
    Marketo
    LeanData
    Groove
    Bizible
    DiscoverOrg
    Adapt
    Act-On
    InsideView

Market segment by Type, the product can be split into
    Account-Based Execution Software
    Account-Based Reporting Software
    Marketing Account Intelligence Software
    Marketing Account Management Software

Market segment by Application, split into
    Large Enterprises
    SMEs

Market segment by Regions/Countries, this report covers
    North America
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

The study objectives of this report are:
    To analyze global Key Account Marketing status, future forecast, growth opportunity, key market and key players.
    To present the Key Account Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Key Account Marketing are as follows:
    History Year: 2014-2018
    Base Year: 2018
    Estimated Year: 2019
    Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents

1 Report Overview
    1.1 Study Scope
    1.2 Key Market Segments
    1.3 Players Covered
    1.4 Market Analysis by Type
        1.4.1 Global Key Account Marketing Market Size Growth Rate by Type (2014-2025)
        1.4.2 Account-Based Execution Software
        1.4.3 Account-Based Reporting Software
        1.4.4 Marketing Account Intelligence Software
        1.4.5 Marketing Account Management Software
    1.5 Market by Application
        1.5.1 Global Key Account Marketing Market Share by Application (2019-2025)
        1.5.2 Large Enterprises
        1.5.3 SMEs
    1.6 Study Objectives
    1.7 Years Considered

2 Global Growth Trends
    2.1 Key Account Marketing Market Size
    2.2 Key Account Marketing Growth Trends by Regions
        2.2.1 Key Account Marketing Market Size by Regions (2019-2025)
        2.2.2 Key Account Marketing Market Share by Regions (2014-2019)
    2.3 Industry Trends
        2.3.1 Market Top Trends
        2.3.2 Market Drivers
        2.3.3 Market Challenges
        2.3.4 Porter?s Five Forces Analysis

3 Market Share by Key Players
    3.1 Key Account Marketing Market Size by by Players
        3.1.1 Global Key Account Marketing Revenue by by Players (2014-2019)
        3.1.2 Global Key Account Marketing Revenue Market Share by by Players (2014-2019)
        3.1.3 Global Key Account Marketing Market Concentration Ratio (CR5 and HHI)
    3.2 Key Account Marketing Key Players Head office and Area Served
    3.3 Key Players Key Account Marketing Product/Solution/Service
    3.4 Date of Enter into Key Account Marketing Market
    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
    4.1 Global Key Account Marketing Market Size by Type (2014-2019)
    4.2 Global Key Account Marketing Market Size by Application (2014-2019)

5 North America
    5.1 North America Key Account Marketing Market Size (2014-2019)
    5.2 Key Account Marketing Key Players in North America
    5.3 North America Key Account Marketing Market Size by Type
    5.4 North America Key Account Marketing Market Size by Application

6 Europe
    6.1 Europe Key Account Marketing Market Size (2014-2019)
    6.2 Key Account Marketing Key Players in Europe
    6.3 Europe Key Account Marketing Market Size by Type
    6.4 Europe Key Account Marketing Market Size by Application

7 China
    7.1 China Key Account Marketing Market Size (2014-2019)
    7.2 Key Account Marketing Key Players in China
    7.3 China Key Account Marketing Market Size by Type
    7.4 China Key Account Marketing Market Size by Application

8 Japan
    8.1 Japan Key Account Marketing Market Size (2014-2019)
    8.2 Key Account Marketing Key Players in Japan
    8.3 Japan Key Account Marketing Market Size by Type
    8.4 Japan Key Account Marketing Market Size by Application

9 Southeast Asia
    9.1 Southeast Asia Key Account Marketing Market Size (2014-2019)
    9.2 Key Account Marketing Key Players in Southeast Asia
    9.3 Southeast Asia Key Account Marketing Market Size by Type
    9.4 Southeast Asia Key Account Marketing Market Size by Application

10 India
    10.1 India Key Account Marketing Market Size (2014-2019)
    10.2 Key Account Marketing Key Players in India
    10.3 India Key Account Marketing Market Size by Type
    10.4 India Key Account Marketing Market Size by Application

11 Central & South America
    11.1 Central & South America Key Account Marketing Market Size (2014-2019)
    11.2 Key Account Marketing Key Players in Central & South America
    11.3 Central & South America Key Account Marketing Market Size by Type
    11.4 Central & South America Key Account Marketing Market Size by Application

12 International Players Profiles
    12.1 Terminus ABM Platform
        12.1.1 Terminus ABM Platform Company Details
        12.1.2 Company Description and Business Overview
        12.1.3 Key Account Marketing Introduction
        12.1.4 Terminus ABM Platform Revenue in Key Account Marketing Business (2014-2019))
        12.1.5 Terminus ABM Platform Recent Development
    12.2 Sendoso
        12.2.1 Sendoso Company Details
        12.2.2 Company Description and Business Overview
        12.2.3 Key Account Marketing Introduction
        12.2.4 Sendoso Revenue in Key Account Marketing Business (2014-2019)
        12.2.5 Sendoso Recent Development
    12.3 Engagio ABM Platform
        12.3.1 Engagio ABM Platform Company Details
        12.3.2 Company Description and Business Overview
        12.3.3 Key Account Marketing Introduction
        12.3.4 Engagio ABM Platform Revenue in Key Account Marketing Business (2014-2019)
        12.3.5 Engagio ABM Platform Recent Development
    12.4 Printfection
        12.4.1 Printfection Company Details
        12.4.2 Company Description and Business Overview
        12.4.3 Key Account Marketing Introduction
        12.4.4 Printfection Revenue in Key Account Marketing Business (2014-2019)
        12.4.5 Printfection Recent Development
    12.5 Metadata.io
        12.5.1 Metadata.io Company Details
        12.5.2 Company Description and Business Overview
        12.5.3 Key Account Marketing Introduction
        12.5.4 Metadata.io Revenue in Key Account Marketing Business (2014-2019)
        12.5.5 Metadata.io Recent Development
    12.6 PFL
        12.6.1 PFL Company Details
        12.6.2 Company Description and Business Overview
        12.6.3 Key Account Marketing Introduction
        12.6.4 PFL Revenue in Key Account Marketing Business (2014-2019)
        12.6.5 PFL Recent Development
    12.7 Marketo
        12.7.1 Marketo Company Details
        12.7.2 Company Description and Business Overview
        12.7.3 Key Account Marketing Introduction
        12.7.4 Marketo Revenue in Key Account Marketing Business (2014-2019)
        12.7.5 Marketo Recent Development
    12.8 LeanData
        12.8.1 LeanData Company Details
        12.8.2 Company Description and Business Overview
        12.8.3 Key Account Marketing Introduction
        12.8.4 LeanData Revenue in Key Account Marketing Business (2014-2019)
        12.8.5 LeanData Recent Development
    12.9 Groove
        12.9.1 Groove Company Details
        12.9.2 Company Description and Business Overview
        12.9.3 Key Account Marketing Introduction
        12.9.4 Groove Revenue in Key Account Marketing Business (2014-2019)
        12.9.5 Groove Recent Development
    12.10 Bizible
        12.10.1 Bizible Company Details
        12.10.2 Company Description and Business Overview
        12.10.3 Key Account Marketing Introduction
        12.10.4 Bizible Revenue in Key Account Marketing Business (2014-2019)
        12.10.5 Bizible Recent Development
    12.11 DiscoverOrg
    12.12 Adapt
    12.13 Act-On
    12.14 InsideView

13 Market Forecast 2019-2025
    13.1 Market Size Forecast by Product (2019-2025)
    13.2 Market Size Forecast by Application (2019-2025)
    13.3 Market Size Forecast by Regions
    13.4 North America
    13.5 Europe
    13.6 China
    13.7 Japan
    13.8 Southeast Asia
    13.9 India
    13.10 Central & South America

14 Analyst's Viewpoints/Conclusions

15 Appendix
    15.1 Research Methodology
        15.1.1 Methodology/Research Approach
            15.1.1.1 Research Programs/Design
            15.1.1.2 Market Size Estimation
            15.1.1.3 Market Breakdown and Data Triangulation
        15.1.2 Data Source
            15.1.2.1 Secondary Sources
            15.1.2.2 Primary Sources
    15.2 Disclaimer
    15.3 Author Details

List of Tables and Figures Table Key Account Marketing Key Market Segments Table Key Players Key Account Marketing Covered Table Global Key Account Marketing Market Size Growth Rate by Type 2018-2025 (Million US$) Figuer Account-Based Execution Software Figures Table Key Players of Account-Based Execution Software Figuer Account-Based Reporting Software Figures Table Key Players of Account-Based Reporting Software Figuer Marketing Account Intelligence Software Figures Table Key Players of Marketing Account Intelligence Software Figuer Marketing Account Management Software Figures Table Key Players of Marketing Account Management Software Table Global Key Account Marketing Market Size Growth by Application 2019-2025 (Million US$) Figure Global Key Account Marketing Market Share by Application in 2018 & 2025 Figure Large Enterprises Case Studies Figure SMEs Case Studies Figure Key Account Marketing Report Years Considered Figure Global Key Account Marketing Market Size and Growth Rate 2014-2025 (Million US$) Table Global Key Account Marketing Market Size by Regions 2019-2025 (Million US$) Table Global Key Account Marketing Market Size by Regions 2019-2025 (Million US$) Table Global Key Account Marketing Market Share by Regions 2014-2019 Figure Global Key Account Marketing Market Share by Regions 2014-2019 Figure Global Key Account Marketing Market Share by Regions in 2018 Table Market Top Trends Table Key Drivers: Impact Analysis (2019-2025) Table Key Challenges Figure PORTER'S FIVE FORCES ANALYSIS Table Global Key Account Marketing Revenue by by Players (2014-2019) (Million US$) Table Global Key Account Marketing Market Share by by Players (2014-2019) Figure Global Key Account Marketing Market Share by by Players in 2018 Table Global Key Account Marketing by Players Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Key Account Marketing Product/Solution/Service Table Date of Enter into Key Account Marketing Market Table Mergers & Acquisitions, Expansion Plans Table Global Key Account Marketing Market Size by Type (2014-2019) (Million US$) Table Global Key Account Marketing Market Size Share by Type (2014-2019) Figure Global Key Account Marketing Market Size Market Share by Type (2014-2019) Table Global Key Account Marketing Market Size by Application (2014-2019) (Million US$) Table Global Key Account Marketing Market Size Share by Application (2014-2019) Figure Global Key Account Marketing Market Size Market Share by Application (2014-2019) Figure Global Key Account Marketing Revenue Market Share by Application in 2018 Figure North America Key Account Marketing Market Size 2014-2019 (Million US$) Table North America Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table North America Key Players Key Account Marketing Market Share (2018-2019) Table North America Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table North America Key Account Marketing Market Share by Type 2014-2019 Table North America Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table North America Key Account Marketing Market Share by Application 2014-2019 Figure Europe Key Account Marketing Market Size 2014-2019 (Million US$) Table Europe Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table Europe Key Players Key Account Marketing Market Share (2018-2019) Table Europe Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table Europe Key Account Marketing Market Share by Type 2014-2019 Table Europe Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table Europe Key Account Marketing Market Share by Application 2014-2019 Figure China Key Account Marketing Market Size 2014-2019 (Million US$) Table China Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table China Key Players Key Account Marketing Market Share (2018-2019) Table China Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table China Key Account Marketing Market Share by Type 2014-2019 Table China Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table China Key Account Marketing Market Share by Application 2014-2019 Figure Japan Key Account Marketing Market Size 2014-2019 (Million US$) Table Japan Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table Japan Key Players Key Account Marketing Market Share (2018-2019) Table Japan Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table Japan Key Account Marketing Market Share by Type 2014-2019 Table Japan Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table Japan Key Account Marketing Market Share by Application 2014-2019 Figure Southeast Asia Key Account Marketing Market Size 2014-2019 (Million US$) Table Southeast Asia Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table Southeast Asia Key Players Key Account Marketing Market Share (2018-2019) Table Southeast Asia Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table Southeast Asia Key Account Marketing Market Share by Type 2014-2019 Table Southeast Asia Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table Southeast Asia Key Account Marketing Market Share by Application 2014-2019 Figure India Key Account Marketing Market Size 2014-2019 (Million US$) Table India Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table India Key Players Key Account Marketing Market Share (2018-2019) Table India Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table India Key Account Marketing Market Share by Type 2014-2019 Table India Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table India Key Account Marketing Market Share by Application 2014-2019 Figure Central & South America Key Account Marketing Market Size 2014-2019 (Million US$) Table Central & South America Key Players Key Account Marketing Revenue (2018-2019) (Million US$) Table Central & South America Key Players Key Account Marketing Market Share (2018-2019) Table Central & South America Key Account Marketing Market Size by Type 2014-2019 (Million US$) Table Central & South America Key Account Marketing Market Share by Type 2014-2019 Table Central & South America Key Account Marketing Market Size by Application 2014-2019 (Million US$) Table Central & South America Key Account Marketing Market Share by Application 2014-2019 Table Terminus ABM Platform Company Details Table Terminus ABM Platform Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Terminus ABM Platform Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Terminus ABM Platform Recent Development Table Sendoso Company Details Table Sendoso Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Sendoso Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Sendoso Recent Development Table Engagio ABM Platform Company Details Table Engagio ABM Platform Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Engagio ABM Platform Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Engagio ABM Platform Recent Development Table Printfection Company Details Table Printfection Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Printfection Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Printfection Recent Development Table Metadata.io Company Details Table Metadata.io Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Metadata.io Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Metadata.io Recent Development Table PFL Company Details Table PFL Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure PFL Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table PFL Recent Development Table Marketo Company Details Table Marketo Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Marketo Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Marketo Recent Development Table LeanData Company Details Table LeanData Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure LeanData Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table LeanData Recent Development Table Groove Company Details Table Groove Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Groove Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Groove Recent Development Table Bizible Company Details Table Bizible Revenue in Key Account Marketing Business 2014-2019 (Million US$) Figure Bizible Revenue Growth Rate in Key Account Marketing Business (2014-2019) Table Bizible Recent Development Table DiscoverOrg Company Details Table Adapt Company Details Table Act-On Company Details Table InsideView Company Details Table Global Key Account Marketing Market Size by Regions (Million US$) 2019-2025 Figure Global Key Account Marketing Market Size Share by Regions (2019-2025) Figure Global Key Account Marketing Market Size Share by Regions in 2025 Figure North America Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure Europe Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure China Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure Japan Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure Southeast Asia Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure India Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Figure Central & South America Key Account Marketing Market Size Forecast (2019-2025)(Million USD) Table Global Key Account Marketing Market Size by Product (2019-2025) (Million US$) Figure Global Key Account Marketing Market Size by Product (2019-2025) Figure Global Key Account Marketing Market Size by Product in 2025 Table Global Key Account Marketing Market Size by Application (2019-2025) (Million US$) Figure Global Key Account Marketing Market Size by Application (2019-2025) Figure Global Key Account Marketing Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from QYResearch and presented in this report.
 

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
 

Secondary Sources occupies Approximately 25% of Sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on; This research study involved the usage of widespread secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; BIS Statistics; ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Light Aircraft market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
 

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
 

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
 

Primary research was conducted to identify segmentation types, product price range, product applications, key players, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
 

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