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Global Automotive AR and VR Market Research Report 2022


Automotive AR and VR market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Automotive AR and VR market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
    Augmented Reality (AR)
    Virtual Reality (VR)
Segment by Application
    Research & Development
    Manufacturing & Supply
    Marketing & Sales
    Aftersales
    Support Functions
    Product
By Region
    North America
        United States
        Canada
    Europe
        Germany
        France
        UK
        Italy
        Russia
        Nordic Countries
        Rest of Europe
    Asia-Pacific
        China
        Japan
        South Korea
        Southeast Asia
        India
        Australia
        Rest of Asia
    Latin America
        Mexico
        Brazil
        Rest of Latin America
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE
        Rest of MEA
By Company
    Continental AG
    DAQRI
    HTC Corporation
    Hyundai Motor Group
    Microsoft Corporation
    Robert Bosch GmbH
    Unity Technologies ApS
    Visteon Corporation
    Volkswagen AG
    WayRay AG
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Automotive AR and VR Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Augmented Reality (AR)
        1.2.3 Virtual Reality (VR)
    1.3 Market by Application
        1.3.1 Global Automotive AR and VR Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Research & Development
        1.3.3 Manufacturing & Supply
        1.3.4 Marketing & Sales
        1.3.5 Aftersales
        1.3.6 Support Functions
        1.3.7 Product
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Automotive AR and VR Market Perspective (2017-2028)
    2.2 Automotive AR and VR Growth Trends by Region
        2.2.1 Automotive AR and VR Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Automotive AR and VR Historic Market Size by Region (2017-2022)
        2.2.3 Automotive AR and VR Forecasted Market Size by Region (2023-2028)
    2.3 Automotive AR and VR Market Dynamics
        2.3.1 Automotive AR and VR Industry Trends
        2.3.2 Automotive AR and VR Market Drivers
        2.3.3 Automotive AR and VR Market Challenges
        2.3.4 Automotive AR and VR Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Automotive AR and VR Players by Revenue
        3.1.1 Global Top Automotive AR and VR Players by Revenue (2017-2022)
        3.1.2 Global Automotive AR and VR Revenue Market Share by Players (2017-2022)
    3.2 Global Automotive AR and VR Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Automotive AR and VR Revenue
    3.4 Global Automotive AR and VR Market Concentration Ratio
        3.4.1 Global Automotive AR and VR Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Automotive AR and VR Revenue in 2021
    3.5 Automotive AR and VR Key Players Head office and Area Served
    3.6 Key Players Automotive AR and VR Product Solution and Service
    3.7 Date of Enter into Automotive AR and VR Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Automotive AR and VR Breakdown Data by Type
    4.1 Global Automotive AR and VR Historic Market Size by Type (2017-2022)
    4.2 Global Automotive AR and VR Forecasted Market Size by Type (2023-2028)
5 Automotive AR and VR Breakdown Data by Application
    5.1 Global Automotive AR and VR Historic Market Size by Application (2017-2022)
    5.2 Global Automotive AR and VR Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Automotive AR and VR Market Size (2017-2028)
    6.2 North America Automotive AR and VR Market Size by Country (2017-2022)
    6.3 North America Automotive AR and VR Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Automotive AR and VR Market Size (2017-2028)
    7.2 Europe Automotive AR and VR Market Size by Country (2017-2022)
    7.3 Europe Automotive AR and VR Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Automotive AR and VR Market Size (2017-2028)
    8.2 Asia-Pacific Automotive AR and VR Market Size by Country (2017-2022)
    8.3 Asia-Pacific Automotive AR and VR Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Automotive AR and VR Market Size (2017-2028)
    9.2 Latin America Automotive AR and VR Market Size by Country (2017-2022)
    9.3 Latin America Automotive AR and VR Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Automotive AR and VR Market Size (2017-2028)
    10.2 Middle East & Africa Automotive AR and VR Market Size by Country (2017-2022)
    10.3 Middle East & Africa Automotive AR and VR Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Continental AG
        11.1.1 Continental AG Company Detail
        11.1.2 Continental AG Business Overview
        11.1.3 Continental AG Automotive AR and VR Introduction
        11.1.4 Continental AG Revenue in Automotive AR and VR Business (2017-2022)
        11.1.5 Continental AG Recent Development
    11.2 DAQRI
        11.2.1 DAQRI Company Detail
        11.2.2 DAQRI Business Overview
        11.2.3 DAQRI Automotive AR and VR Introduction
        11.2.4 DAQRI Revenue in Automotive AR and VR Business (2017-2022)
        11.2.5 DAQRI Recent Development
    11.3 HTC Corporation
        11.3.1 HTC Corporation Company Detail
        11.3.2 HTC Corporation Business Overview
        11.3.3 HTC Corporation Automotive AR and VR Introduction
        11.3.4 HTC Corporation Revenue in Automotive AR and VR Business (2017-2022)
        11.3.5 HTC Corporation Recent Development
    11.4 Hyundai Motor Group
        11.4.1 Hyundai Motor Group Company Detail
        11.4.2 Hyundai Motor Group Business Overview
        11.4.3 Hyundai Motor Group Automotive AR and VR Introduction
        11.4.4 Hyundai Motor Group Revenue in Automotive AR and VR Business (2017-2022)
        11.4.5 Hyundai Motor Group Recent Development
    11.5 Microsoft Corporation
        11.5.1 Microsoft Corporation Company Detail
        11.5.2 Microsoft Corporation Business Overview
        11.5.3 Microsoft Corporation Automotive AR and VR Introduction
        11.5.4 Microsoft Corporation Revenue in Automotive AR and VR Business (2017-2022)
        11.5.5 Microsoft Corporation Recent Development
    11.6 Robert Bosch GmbH
        11.6.1 Robert Bosch GmbH Company Detail
        11.6.2 Robert Bosch GmbH Business Overview
        11.6.3 Robert Bosch GmbH Automotive AR and VR Introduction
        11.6.4 Robert Bosch GmbH Revenue in Automotive AR and VR Business (2017-2022)
        11.6.5 Robert Bosch GmbH Recent Development
    11.7 Unity Technologies ApS
        11.7.1 Unity Technologies ApS Company Detail
        11.7.2 Unity Technologies ApS Business Overview
        11.7.3 Unity Technologies ApS Automotive AR and VR Introduction
        11.7.4 Unity Technologies ApS Revenue in Automotive AR and VR Business (2017-2022)
        11.7.5 Unity Technologies ApS Recent Development
    11.8 Visteon Corporation
        11.8.1 Visteon Corporation Company Detail
        11.8.2 Visteon Corporation Business Overview
        11.8.3 Visteon Corporation Automotive AR and VR Introduction
        11.8.4 Visteon Corporation Revenue in Automotive AR and VR Business (2017-2022)
        11.8.5 Visteon Corporation Recent Development
    11.9 Volkswagen AG
        11.9.1 Volkswagen AG Company Detail
        11.9.2 Volkswagen AG Business Overview
        11.9.3 Volkswagen AG Automotive AR and VR Introduction
        11.9.4 Volkswagen AG Revenue in Automotive AR and VR Business (2017-2022)
        11.9.5 Volkswagen AG Recent Development
    11.10 WayRay AG
        11.10.1 WayRay AG Company Detail
        11.10.2 WayRay AG Business Overview
        11.10.3 WayRay AG Automotive AR and VR Introduction
        11.10.4 WayRay AG Revenue in Automotive AR and VR Business (2017-2022)
        11.10.5 WayRay AG Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables Table 1. Global Automotive AR and VR Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 Table 2. Key Players of Augmented Reality (AR) Table 3. Key Players of Virtual Reality (VR) Table 4. Global Automotive AR and VR Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 Table 5. Global Automotive AR and VR Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 6. Global Automotive AR and VR Market Size by Region (2017-2022) & (US$ Million) Table 7. Global Automotive AR and VR Market Share by Region (2017-2022) Table 8. Global Automotive AR and VR Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 9. Global Automotive AR and VR Market Share by Region (2023-2028) Table 10. Automotive AR and VR Market Trends Table 11. Automotive AR and VR Market Drivers Table 12. Automotive AR and VR Market Challenges Table 13. Automotive AR and VR Market Restraints Table 14. Global Automotive AR and VR Revenue by Players (2017-2022) & (US$ Million) Table 15. Global Automotive AR and VR Market Share by Players (2017-2022) Table 16. Global Top Automotive AR and VR Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive AR and VR as of 2021) Table 17. Ranking of Global Top Automotive AR and VR Companies by Revenue (US$ Million) in 2021 Table 18. Global 5 Largest Players Market Share by Automotive AR and VR Revenue (CR5 and HHI) & (2017-2022) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Automotive AR and VR Product Solution and Service Table 21. Date of Enter into Automotive AR and VR Market Table 22. Mergers & Acquisitions, Expansion Plans Table 23. Global Automotive AR and VR Market Size by Type (2017-2022) & (US$ Million) Table 24. Global Automotive AR and VR Revenue Market Share by Type (2017-2022) Table 25. Global Automotive AR and VR Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 26. Global Automotive AR and VR Revenue Market Share by Type (2023-2028) Table 27. Global Automotive AR and VR Market Size by Application (2017-2022) & (US$ Million) Table 28. Global Automotive AR and VR Revenue Market Share by Application (2017-2022) Table 29. Global Automotive AR and VR Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 30. Global Automotive AR and VR Revenue Market Share by Application (2023-2028) Table 31. North America Automotive AR and VR Market Size by Country (2017-2022) & (US$ Million) Table 32. North America Automotive AR and VR Market Size by Country (2023-2028) & (US$ Million) Table 33. Europe Automotive AR and VR Market Size by Country (2017-2022) & (US$ Million) Table 34. Europe Automotive AR and VR Market Size by Country (2023-2028) & (US$ Million) Table 35. Asia-Pacific Automotive AR and VR Market Size by Region (2017-2022) & (US$ Million) Table 36. Asia-Pacific Automotive AR and VR Market Size by Region (2023-2028) & (US$ Million) Table 37. Latin America Automotive AR and VR Market Size by Country (2017-2022) & (US$ Million) Table 38. Latin America Automotive AR and VR Market Size by Country (2023-2028) & (US$ Million) Table 39. Middle East & Africa Automotive AR and VR Market Size by Country (2017-2022) & (US$ Million) Table 40. Middle East & Africa Automotive AR and VR Market Size by Country (2023-2028) & (US$ Million) Table 41. Continental AG Company Detail Table 42. Continental AG Business Overview Table 43. Continental AG Automotive AR and VR Product Table 44. Continental AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 45. Continental AG Recent Development Table 46. DAQRI Company Detail Table 47. DAQRI Business Overview Table 48. DAQRI Automotive AR and VR Product Table 49. DAQRI Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 50. DAQRI Recent Development Table 51. HTC Corporation Company Detail Table 52. HTC Corporation Business Overview Table 53. HTC Corporation Automotive AR and VR Product Table 54. HTC Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 55. HTC Corporation Recent Development Table 56. Hyundai Motor Group Company Detail Table 57. Hyundai Motor Group Business Overview Table 58. Hyundai Motor Group Automotive AR and VR Product Table 59. Hyundai Motor Group Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 60. Hyundai Motor Group Recent Development Table 61. Microsoft Corporation Company Detail Table 62. Microsoft Corporation Business Overview Table 63. Microsoft Corporation Automotive AR and VR Product Table 64. Microsoft Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 65. Microsoft Corporation Recent Development Table 66. Robert Bosch GmbH Company Detail Table 67. Robert Bosch GmbH Business Overview Table 68. Robert Bosch GmbH Automotive AR and VR Product Table 69. Robert Bosch GmbH Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 70. Robert Bosch GmbH Recent Development Table 71. Unity Technologies ApS Company Detail Table 72. Unity Technologies ApS Business Overview Table 73. Unity Technologies ApS Automotive AR and VR Product Table 74. Unity Technologies ApS Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 75. Unity Technologies ApS Recent Development Table 76. Visteon Corporation Company Detail Table 77. Visteon Corporation Business Overview Table 78. Visteon Corporation Automotive AR and VR Product Table 79. Visteon Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 80. Visteon Corporation Recent Development Table 81. Volkswagen AG Company Detail Table 82. Volkswagen AG Business Overview Table 83. Volkswagen AG Automotive AR and VR Product Table 84. Volkswagen AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 85. Volkswagen AG Recent Development Table 86. WayRay AG Company Detail Table 87. WayRay AG Business Overview Table 88. WayRay AG Automotive AR and VR Product Table 89. WayRay AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 90. WayRay AG Recent Development Table 91. Research Programs/Design for This Report Table 92. Key Data Information from Secondary Sources Table 93. Key Data Information from Primary Sources List of Figures Figure 1. Global Automotive AR and VR Market Share by Type: 2021 VS 2028 Figure 2. Augmented Reality (AR) Features Figure 3. Virtual Reality (VR) Features Figure 4. Global Automotive AR and VR Market Share by Application in 2021 & 2028 Figure 5. Research & Development Case Studies Figure 6. Manufacturing & Supply Case Studies Figure 7. Marketing & Sales Case Studies Figure 8. Aftersales Case Studies Figure 9. Support Functions Case Studies Figure 10. Product Case Studies Figure 11. Automotive AR and VR Report Years Considered Figure 12. Global Automotive AR and VR Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 13. Global Automotive AR and VR Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 14. Global Automotive AR and VR Market Share by Region: 2021 VS 2028 Figure 15. Global Automotive AR and VR Market Share by Players in 2021 Figure 16. Global Top Automotive AR and VR Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive AR and VR as of 2021) Figure 17. The Top 10 and 5 Players Market Share by Automotive AR and VR Revenue in 2021 Figure 18. North America Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 19. North America Automotive AR and VR Market Share by Country (2017-2028) Figure 20. United States Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 21. Canada Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 22. Europe Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 23. Europe Automotive AR and VR Market Share by Country (2017-2028) Figure 24. Germany Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 25. France Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. U.K. Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. Italy Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 28. Russia Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. Nordic Countries Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 30. Asia-Pacific Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Asia-Pacific Automotive AR and VR Market Share by Region (2017-2028) Figure 32. China Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 33. Japan Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 34. South Korea Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 35. Southeast Asia Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 36. India Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. Australia Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 38. Latin America Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. Latin America Automotive AR and VR Market Share by Country (2017-2028) Figure 40. Mexico Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 41. Brazil Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 42. Middle East & Africa Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 43. Middle East & Africa Automotive AR and VR Market Share by Country (2017-2028) Figure 44. Turkey Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 45. Saudi Arabia Automotive AR and VR Market Size YoY Growth (2017-2028) & (US$ Million) Figure 46. Continental AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 47. DAQRI Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 48. HTC Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 49. Hyundai Motor Group Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 50. Microsoft Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 51. Robert Bosch GmbH Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 52. Unity Technologies ApS Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 53. Visteon Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 54. Volkswagen AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 55. WayRay AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 56. Bottom-up and Top-down Approaches for This Report Figure 57. Data Triangulation Figure 58. Key Executives Interviewed

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from QYResearch and presented in this report.
 

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
 

Secondary Sources occupies Approximately 25% of Sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on; This research study involved the usage of widespread secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; BIS Statistics; ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Light Aircraft market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
 

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
 

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
 

Primary research was conducted to identify segmentation types, product price range, product applications, key players, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
 

Publisher: QY Research
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