Report Cover

Global Augmented Reality and Virtual Reality Market Size study, by Device Type (AR Devices/ VR Devices), by Component (Hardware, Software) by Application (Commercial, Consumer, Aerospace & Defense, Healthcare, Enterprise) and Regional Forecasts 2019-2026


Global Augmented Reality and Virtual Reality Market is valued approximately at USD 18.53 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 63.3% over the forecast period 2019-2026. Augmented Reality overlays the digital or virtual content over the existing user’s environment offering immersive digital experience in real-time environment. Virtual reality on the other hand is a 3D environment generated by the computer which completely immerses end-users in an artificial world without seeing the real-world. The AR applications are developed on special 3D programs enabling the developer to integrate contextual or digital content with the real world in real time. While the VR offers realistic user experience of artificial world in interactive simulated environment. The market growth is primarily driven by increasing penetration of smartphones & connected devices in multiple Device Type sectors and the soaring demand for AR and VR in the retail and e-commerce sectors and business enterprises. The growing use of these technologies in other sectors such as healthcare, education and Media & entertainment further fuels the market growth. Further, the upsurge in the Video gaming industry due to the integration of AR and VR devices which provides realistic feel to the gamers through 3D visualization and animation has led the adoption of Augmented Reality and Virtual Reality across the forecast period. Also, augmented and virtual reality provides a cost-effective and efficient solution in training and skill development, as it replicates the actual scenarios by using technologies, is expected to fuel the demand for Augmented Reality and Virtual Reality.

The regional analysis of global Augmented Reality and Virtual Reality market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the rapid adoption of new technology by the masses and presence of several augmented & virtual reality companies. U.S. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2019-2026. Factors such as rise in adoption of technologically advanced solutions, increase in application areas among end-use industries, and surge in penetration of smartphones in the emerging economies such as China and India would create lucrative growth prospects for the Augmented Reality and Virtual Reality market across Asia-Pacific region. 

Major market player included in this report are:
Sony Corporation (Japan)
Oculus VR (US)
Samsung Electronics Co. Ltd. (South Korea)
HTC Corporation (Taiwan)
Google Inc. (US)
PTC Inc. (US)
Microsoft Corporation (US)
Wikitude (Austria)
DAQRI (US)
Zugara (US)
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: 
By Device Type:
AR Devices
VR Devices
By Component:
Hardware
Software
By Application:
Commercial
Consumer
Aerospace & Defense
Healthcare
Enterprise
By Region:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Global Augmented Reality and Virtual Reality Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investor

Frequently Asked Questions (FAQ) :

Worldwide augmented reality and virtual reality market attained a valuation of USD 18.53 billion in 2018.
The report estimates the global AR and VR industry will witness tremendous growth, with an estimated 63.3% CAGR during 2019-2026.
Industry leaders are Sony Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), Oculus VR (US), HTC Corporation (Taiwan), Google Inc. (US), PTC Inc. (US), Wikitude (Austria), Microsoft Corporation (US), Zugara (US), and DAQRI (US).

Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)
1.2.1.	Augmented Reality and Virtual Reality Market, by Region, 2017-2026 (USD Billion)
1.2.2.	Augmented Reality and Virtual Reality Market, by Device Type, 2017-2026 (USD Billion)
1.2.3.	Augmented Reality and Virtual Reality Market, by Component, 2017-2026 (USD Billion)
1.2.4.	Augmented Reality and Virtual Reality Market, by Application, 2017-2026 (USD Billion)
1.3.	Key Trends
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global Augmented Reality and Virtual Reality Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Scope of the Study
2.2.2.	Industry Evolution
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global Augmented Reality and Virtual Reality Market Dynamics	
3.1.	Augmented Reality and Virtual Reality Market Impact Analysis (2018-2026)
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global Augmented Reality and Virtual Reality Market: Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Suppliers
4.1.2.	Bargaining Power of Buyers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model (2016-2026)
4.2.	PEST Analysis
4.2.1.	Political 
4.2.2.	Economical
4.2.3.	Social 
4.2.4.	Technological 
4.3.	Investment Adoption Model
4.4.	Analyst Recommendation & Conclusion
Chapter 5.	Global Augmented Reality and Virtual Reality Market, by Device Type 
5.1.	Market Snapshot 
5.2.	Global Augmented Reality and Virtual Reality Market by Device Type, Performance - Potential Analysis
5.3.	Global Augmented Reality and Virtual Reality Market Estimates & Forecasts by Device Type 2016-2026 (USD Billion)
5.4.	Augmented Reality and Virtual Reality Market, Sub Segment Analysis
5.4.1.	 AR Devices
5.4.2.	VR Devices 
Chapter 6.	Global Augmented Reality and Virtual Reality Market, by Component          
6.1.	Market Snapshot 
6.2.	Global Augmented Reality and Virtual Reality Market by Component, Performance - Potential Analysis
6.3.	Global Augmented Reality and Virtual Reality Market Estimates & Forecasts by Component 2016-2026 (USD Billion)
6.4.	Augmented Reality and Virtual Reality Market, Sub Segment Analysis
6.4.1.	 Hardware
6.4.2.	Software
Chapter 7.	Global Augmented Reality and Virtual Reality Market, by Application         
7.1.	Market Snapshot 
7.2.	Global Augmented Reality and Virtual Reality Market by Application, Performance - Potential Analysis
7.3.	Global Augmented Reality and Virtual Reality Market Estimates & Forecasts by Application 2016-2026 (USD Billion)
7.4.	Augmented Reality and Virtual Reality Market, Sub Segment Analysis
7.4.1.	 Commercial
7.4.2.	Consumer
7.4.3.	Aerospace & Defence
7.4.4.	Healthcare
7.4.5.	Enterprise
Chapter 8.	Global Augmented Reality and Virtual Reality Market, Regional Analysis
8.1.	Augmented Reality and Virtual Reality Market, Regional Market Snapshot 
8.2.	North America Augmented Reality and Virtual Reality Market 
8.2.1.	U.S. Augmented Reality and Virtual Reality Market
8.2.1.1.	 Device Type breakdown estimates & forecasts, 2016-2026 
8.2.1.2.	 Component breakdown estimates & forecasts, 2016-2026 
8.2.1.3.	 Application breakdown estimates & forecasts, 2016-2026
8.2.2.	Canada Augmented Reality and Virtual Reality Market
8.3.	Europe Augmented Reality and Virtual Reality Market Snapshot
8.3.1.	U.K. Augmented Reality and Virtual Reality Market 
8.3.2.	Germany Augmented Reality and Virtual Reality Market
8.3.3.	Rest of Europe Augmented Reality and Virtual Reality Market
8.4.	Asia-Pacific Augmented Reality and Virtual Reality Market Snapshot
8.4.1.	China Augmented Reality and Virtual Reality Market 
8.4.2.	India Augmented Reality and Virtual Reality Market 
8.4.3.	Japan Augmented Reality and Virtual Reality Market
8.4.4.	Rest of Asia Pacific Augmented Reality and Virtual Reality Market
8.5.	Latin America Augmented Reality and Virtual Reality Market Snapshot
8.5.1.	Brazil Augmented Reality and Virtual Reality Market
8.5.2.	Mexico Augmented Reality and Virtual Reality Market
8.6.	Rest of The World Augmented Reality and Virtual Reality Market

Chapter 9.	Competitive Intelligence
9.1.	Top Market Strategies
9.2.	Company Profiles
9.2.1.	 Sony Corporation(Japan)
9.2.1.1.	Key Information
9.2.1.2.	Overview
9.2.1.3.	Financial (Subject to Data Availability)
9.2.1.4.	Product Summary
9.2.1.5.	Recent Developments
9.2.2.	  Oculus VR (US)
9.2.3.	Samsung Electronics Co. Ltd. (South Korea)
9.2.4.	HTC Corporation (Taiwan)
9.2.5.	Google Inc. (US)
9.2.6.	PTC Inc. (US)
9.2.7.	Microsoft Corporation (US)
9.2.8.	Wikitude (Austria)
9.2.9.	DAQRI (US)
9.2.10.	Zugara (US)
Chapter 10.	Research Process
10.1.	Research Process
10.1.1.	Data Mining
10.1.2.	Analysis
10.1.3.	Market Estimation
10.1.4.	Validation
10.1.5.	Publishing
10.2.	Research Attributes
10.3.	Research Assumption


TABLE 1. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET TABLE 2. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET TABLE 3. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, REPORT SCOPE TABLE 4. YEARS CONSIDERED FOR THE STUDY TABLE 5. EXCHANGE RATES CONSIDERED TABLE 6. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY REGION 2016-2026 (USD BILLION) TABLE 7. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY DEVICE TYPE 2016-2026 (USD BILLION) TABLE 8. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY COMPONENT 2016-2026 (USD BILLION) TABLE 9. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY APPLICATION 2016-2026 (USD BILLION) TABLE 10. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 11. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 12. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 13. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 14. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 15. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 16. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 17. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 18. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 19. GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 20. U.S. AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 21. U.S. AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 22. U.S. AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 23. CANADA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 24. CANADA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 25. CANADA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 26. UK AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 27. UK AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 28. UK AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 29. GERMANY AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 30. GERMANY AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 1. GERMANY AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 2. ROE AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 3. ROE AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 4. ROE AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 5. CHINA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 6. CHINA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 7. CHINA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 8. INDIA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 9. INDIA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 10. INDIA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 11. JAPAN AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 12. JAPAN AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 13. JAPAN AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 14. ROAPAC AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 15. ROAPAC AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 16. ROAPAC AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 17. BRAZIL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 18. BRAZIL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 19. BRAZIL AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 20. MEXICO AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 21. MEXICO AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 22. MEXICO AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 23. ROLA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 24. ROLA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 25. ROLA AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 26. ROW AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION) TABLE 27. ROW AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION) TABLE 28. ROW AUGMENTED REALITY AND VIRTUAL REALITY MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

Name*
Email ID*
Company*
Phone (With Country Code)*
What is/are your question(s)?:

New IT and Telecommunications Reports

SerDes Market Research Report 2025

As per credible projections, SerDes market is presumed to expand with a CAGR of 9.3% between 2020 and 2025, hence amassing USD 707.4 million by the year 2025. Rising integration of technologically advanced communication systems across various industr...

Global Quick Service Restaurant IT Market Growth (Status and Outlook) 2020-2025

According to this study, over the next five years the Quick Service Restaurant IT market will register a xx%% CAGR in terms of revenue, the global market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report pre...

Global Secure Sockets Layer Certification Market Growth (Status and Outlook) 2020-2025

According to this study, over the next five years the Secure Sockets Layer Certification market will register a xx%% CAGR in terms of revenue, the global market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this rep...

Global Internet Protocol (IP) Telephony Market Growth (Status and Outlook) 2020-2025

According to this study, over the next five years the Internet Protocol (IP) Telephony market will register a xx%% CAGR in terms of revenue, the global market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this repor...

Global Mixed Reality in Gaming Market Growth (Status and Outlook) 2020-2025

According to this study, over the next five years the Mixed Reality in Gaming market will register a xx%% CAGR in terms of revenue, the global market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report present...

Other Reports by Bizwit Research & Consulting LLP

Global Automotive Carbon Fiber Market Size study, by Production Type (Hand Layup, Resin Transfer Molding, Vacuum Infusion Processing, Injection Molding, Compression Molding), by Application (Structural Assembly, Powertrain Components, Interiors, Exteriors, Others) and Regional Forecasts 2020-2027

Global Automotive Carbon Fiber Market is valued at approximately USD 1.19 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 6.7% over the forecast period 2020-2027. The recent technological developments in automotive ...

Global Automotive Autonomous Emergency Braking System Market Size study, by Brake Type (Disc, Drum), by Technology Type (Crash Imminent Braking, Dynamic Breaking Support), by Vehicle Type (Passenger Car, Commercial Vehicles) and Regional Forecasts 2020-2027

Global Automotive Autonomous Emergency Braking System Market is valued at approximately USD 3 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 8.1% over the forecast period 2020-2027. Autonomous emergency braking sys...

Global Genetic Toxicology Testing Market by Product (Assays, Reagents & Consumables, Services), By Application (Healthcare Industry, Food Industry, Cosmetics Industry, Agriculture Industry), and Regional Forecasts 2020-2027

Global Genetic Toxicology Testing Market is valued approximately at USD 1.09 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 10.2% over the forecast period 2020-2027. Genetic toxicology deals with the effects of Bio...

3D and 4D Technology Market size study, by solution type (3D and 4D Input Devices, 3D and 4D Output Devices), By end-use application (3D and 4D Gaming, 3D and 4D Cinema, 3D Navigation, others), By Vertical (Military and Defense, Automotive, Consumer Electronics, others), and Regional Forecasts 2020-2027

3D and 4D Technology Market is valued at approximately USD 190.6 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 16.0% over the forecast period 2020-2027. 3D technology, also called additive manufacturing (AM), has ...

White Biotechnology Market Size, Share & Trends Analysis by Type (Biofuels, Biomaterials, Biochemicals and others), By Application (Food Additives, Feed Additives and chemicals) By Region, and Regional Forecasts 2020-2027

White Biotechnology Market is valued approximately USD 134.65 million in 2019 and is anticipated to grow with a healthy growth rate of more than 10.5% over the forecast period 2020-2027. White biotechnology is also known as industrial technology used...

Publisher: Bizwit Research & Consulting LLP
Chat with us