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Global and China Online Advertising Platform Market Size, Status and Forecast 2020-2026


Global Online Advertising Platform Scope and Market Size
Online Advertising Platform market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Online Advertising Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

Market segment by Type, the product can be split into
    Display Advertising
    Interstitial Advertising
    Mobile Advertising
    Social Media Advertising
    Other

Market segment by Application, split into
    Personal
    Enterprise
    Government
    Other

Based on regional and country-level analysis, the Online Advertising Platform market has been segmented as follows:
    North America
        United States
        Canada
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic
        Rest of Europe
    Asia-Pacific
        China
        Japan
        South Korea
        Southeast Asia
        India
        Australia
        Rest of Asia-Pacific
    Latin America
        Mexico
        Brazil
    Middle East & Africa
        Turkey
        Saudi Arabia
        UAE
        Rest of Middle East & Africa

In the competitive analysis section of the report, leading as well as prominent players of the global Online Advertising Platform market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
The key players covered in this study
    Facebook
    Google
    WordStream
    Sizmek
    Marin Software
    DataXu
    BaiDu
    WeiBo
    Twitter
    Tencent
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Online Advertising Platform Market Size Growth Rate by Type: 2020 VS 2026
        1.2.2 Display Advertising
        1.2.3 Interstitial Advertising
        1.2.4 Mobile Advertising
        1.2.5 Social Media Advertising
        1.2.6 Other
    1.3 Market by Application
        1.3.1 Global Online Advertising Platform Market Share by Application: 2020 VS 2026
        1.3.2 Personal
        1.3.3 Enterprise
        1.3.4 Government
        1.3.5 Other
    1.4 Study Objectives
    1.5 Years Considered

2 Global Growth Trends
    2.1 Global Online Advertising Platform Market Perspective (2015-2026)
    2.2 Global Online Advertising Platform Growth Trends by Regions
        2.2.1 Online Advertising Platform Market Size by Regions: 2015 VS 2020 VS 2026
        2.2.2 Online Advertising Platform Historic Market Share by Regions (2015-2020)
        2.2.3 Online Advertising Platform Forecasted Market Size by Regions (2021-2026)
    2.3 Industry Trends and Growth Strategy
        2.3.1 Market Trends
        2.3.2 Market Drivers
        2.3.3 Market Challenges
        2.3.4 Market Restraints

3 Competition Landscape by Key Players
    3.1 Global Top Online Advertising Platform Players by Market Size
        3.1.1 Global Top Online Advertising Platform Players by Revenue (2015-2020)
        3.1.2 Global Online Advertising Platform Revenue Market Share by Players (2015-2020)
    3.2 Global Online Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    3.3 Players Covered: Ranking by Online Advertising Platform Revenue
    3.4 Global Online Advertising Platform Market Concentration Ratio
        3.4.1 Global Online Advertising Platform Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Online Advertising Platform Revenue in 2019
    3.5 Key Players Online Advertising Platform Area Served
    3.6 Key Players Online Advertising Platform Product Solution and Service
    3.7 Date of Enter into Online Advertising Platform Market
    3.8 Mergers & Acquisitions, Expansion Plans

4 Online Advertising Platform Breakdown Data by Type (2015-2026)
    4.1 Global Online Advertising Platform Historic Market Size by Type (2015-2020)
    4.2 Global Online Advertising Platform Forecasted Market Size by Type (2021-2026)

5 Online Advertising Platform Breakdown Data by Application (2015-2026)
    5.1 Global Online Advertising Platform Historic Market Size by Application (2015-2020)
    5.2 Global Online Advertising Platform Forecasted Market Size by Application (2021-2026)

6 North America
    6.1 North America Online Advertising Platform Market Size (2015-2026)
    6.2 North America Online Advertising Platform Market Size by Type (2015-2020)
    6.3 North America Online Advertising Platform Market Size by Application (2015-2020)
    6.4 North America Online Advertising Platform Market Size by Country (2015-2020)
        6.4.1 United States
        6.4.2 Canada

7 Europe
    7.1 Europe Online Advertising Platform Market Size (2015-2026)
    7.2 Europe Online Advertising Platform Market Size by Type (2015-2020)
    7.3 Europe Online Advertising Platform Market Size by Application (2015-2020)
    7.4 Europe Online Advertising Platform Market Size by Country (2015-2020)
        7.4.1 Germany
        7.4.2 France
        7.4.3 U.K.
        7.4.4 Italy
        7.4.5 Russia
        7.4.6 Nordic
        7.4.7 Rest of Europe

8 China
    8.1 China Online Advertising Platform Market Size (2015-2026)
    8.2 China Online Advertising Platform Market Size by Type (2015-2020)
    8.3 China Online Advertising Platform Market Size by Application (2015-2020)
    8.4 China Online Advertising Platform Market Size by Region (2015-2020)
        8.4.1 China
        8.4.2 Japan
        8.4.3 South Korea
        8.4.4 Southeast Asia
        8.4.5 India
        8.4.6 Australia
        8.4.7 Rest of Asia-Pacific

9 Japan
    9.1 Japan Online Advertising Platform Market Size (2015-2026)
    9.2 Japan Online Advertising Platform Market Size by Type (2015-2020)
    9.3 Japan Online Advertising Platform Market Size by Application (2015-2020)
    9.4 Japan Online Advertising Platform Market Size by Country (2015-2020)
        9.4.1 Mexico
        9.4.2 Brazil

10 Southeast Asia
    10.1 Southeast Asia Online Advertising Platform Market Size (2015-2026)
    10.2 Southeast Asia Online Advertising Platform Market Size by Type (2015-2020)
    10.3 Southeast Asia Online Advertising Platform Market Size by Application (2015-2020)
    10.4 Southeast Asia Online Advertising Platform Market Size by Country (2015-2020)
        10.4.1 Turkey
        10.4.2 Saudi Arabia
        10.4.3 UAE
        10.4.4 Rest of Middle East & Africa

11 Key Players Profiles
    11.1 Facebook
        11.1.1 Facebook Company Details
        11.1.2 Facebook Business Overview
        11.1.3 Facebook Online Advertising Platform Introduction
        11.1.4 Facebook Revenue in Online Advertising Platform Business (2015-2020))
        11.1.5 Facebook Recent Development
    11.2 Google
        11.2.1 Google Company Details
        11.2.2 Google Business Overview
        11.2.3 Google Online Advertising Platform Introduction
        11.2.4 Google Revenue in Online Advertising Platform Business (2015-2020)
        11.2.5 Google Recent Development
    11.3 WordStream
        11.3.1 WordStream Company Details
        11.3.2 WordStream Business Overview
        11.3.3 WordStream Online Advertising Platform Introduction
        11.3.4 WordStream Revenue in Online Advertising Platform Business (2015-2020)
        11.3.5 WordStream Recent Development
    11.4 Sizmek
        11.4.1 Sizmek Company Details
        11.4.2 Sizmek Business Overview
        11.4.3 Sizmek Online Advertising Platform Introduction
        11.4.4 Sizmek Revenue in Online Advertising Platform Business (2015-2020)
        11.4.5 Sizmek Recent Development
    11.5 Marin Software
        11.5.1 Marin Software Company Details
        11.5.2 Marin Software Business Overview
        11.5.3 Marin Software Online Advertising Platform Introduction
        11.5.4 Marin Software Revenue in Online Advertising Platform Business (2015-2020)
        11.5.5 Marin Software Recent Development
    11.6 DataXu
        11.6.1 DataXu Company Details
        11.6.2 DataXu Business Overview
        11.6.3 DataXu Online Advertising Platform Introduction
        11.6.4 DataXu Revenue in Online Advertising Platform Business (2015-2020)
        11.6.5 DataXu Recent Development
    11.7 BaiDu
        11.7.1 BaiDu Company Details
        11.7.2 BaiDu Business Overview
        11.7.3 BaiDu Online Advertising Platform Introduction
        11.7.4 BaiDu Revenue in Online Advertising Platform Business (2015-2020)
        11.7.5 BaiDu Recent Development
    11.8 WeiBo
        11.8.1 WeiBo Company Details
        11.8.2 WeiBo Business Overview
        11.8.3 WeiBo Online Advertising Platform Introduction
        11.8.4 WeiBo Revenue in Online Advertising Platform Business (2015-2020)
        11.8.5 WeiBo Recent Development
    11.9 Twitter
        11.9.1 Twitter Company Details
        11.9.2 Twitter Business Overview
        11.9.3 Twitter Online Advertising Platform Introduction
        11.9.4 Twitter Revenue in Online Advertising Platform Business (2015-2020)
        11.9.5 Twitter Recent Development
    11.10 Tencent
        11.10.1 Tencent Company Details
        11.10.2 Tencent Business Overview
        11.10.3 Tencent Online Advertising Platform Introduction
        11.10.4 Tencent Revenue in Online Advertising Platform Business (2015-2020)
        11.10.5 Tencent Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables Table 1. Global Online Advertising Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 3. Key Players of Display Advertising Table 4. Key Players of Interstitial Advertising Table 5. Key Players of Mobile Advertising Table 6. Key Players of Social Media Advertising Table 7. Key Players of Other Table 8. Global Online Advertising Platform Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 9. Global Online Advertising Platform Market Size by Regions (US$ Million): 2020 VS 2026 Table 10. Global Online Advertising Platform Market Size by Regions (2015-2020) (US$ Million) Table 11. Global Online Advertising Platform Market Share by Regions (2015-2020) Table 12. Global Online Advertising Platform Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 13. Global Online Advertising Platform Market Share by Regions (2021-2026) Table 14. Online Advertising Platform Market Market Trends Table 15. Online Advertising Platform Market Drivers Table 16. Online Advertising Platform Market Challenges Table 17. Online Advertising Platform Market Restraints Table 18. Global Online Advertising Platform Revenue by Players (2015-2020) (US$ Million) Table 19. Global Online Advertising Platform Market Share by Players (2015-2020) Table 20. Global Top Online Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising Platform as of 2019) Table 21. Global Online Advertising Platform by Players Market Concentration Ratio (CR5 and HHI) Table 22. Key Players Headquarters and Area Served Table 23. Key Players Online Advertising Platform Product Solution and Service Table 24. Mergers & Acquisitions, Expansion Plans Table 25. Global Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 26. Global Online Advertising Platform Market Size Share by Type (2015-2020) Table 27. Global Online Advertising Platform Revenue Market Share by Type (2021-2026) Table 28. Global Online Advertising Platform Market Size Share by Application (2015-2020) Table 29. Global Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 30. Global Online Advertising Platform Market Size Share by Application (2021-2026) Table 31. North America Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 32. North America Online Advertising Platform Market Share by Type (2015-2020) Table 33. North America Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 34. North America Online Advertising Platform Market Share by Application (2015-2020) Table 35. North America Online Advertising Platform Market Size by Country (US$ Million) (2015-2020) Table 36. North America Online Advertising Platform Market Share by Country (2015-2020) Table 37. Europe Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 38. Europe Online Advertising Platform Market Share by Type (2015-2020) Table 39. Europe Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 40. Europe Online Advertising Platform Market Share by Application (2015-2020) Table 41. Europe Online Advertising Platform Market Size by Country (US$ Million) (2015-2020) Table 42. Europe Online Advertising Platform Market Share by Country (2015-2020) Table 43. China Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 44. China Online Advertising Platform Market Share by Type (2015-2020) Table 45. China Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 46. China Online Advertising Platform Market Share by Application (2015-2020) Table 47. China Online Advertising Platform Market Size by Region (US$ Million) (2015-2020) Table 48. China Online Advertising Platform Market Share by Region (2015-2020) Table 49. Japan Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 50. Japan Online Advertising Platform Market Share by Type (2015-2020) Table 51. Japan Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 52. Japan Online Advertising Platform Market Share by Application (2015-2020) Table 53. Japan Online Advertising Platform Market Size by Country (US$ Million) (2015-2020) Table 54. Japan Online Advertising Platform Market Share by Country (2015-2020) Table 55. Southeast Asia Online Advertising Platform Market Size by Type (2015-2020) (US$ Million) Table 56. Southeast Asia Online Advertising Platform Market Share by Type (2015-2020) Table 57. Southeast Asia Online Advertising Platform Market Size by Application (2015-2020) (US$ Million) Table 58. Southeast Asia Online Advertising Platform Market Share by Application (2015-2020) Table 59. Southeast Asia Online Advertising Platform Market Size by Country (US$ Million) (2015-2020) Table 60. Southeast Asia Online Advertising Platform Market Share by Country (2015-2020) Table 61. Facebook Company Details Table 62. Facebook Business Overview Table 63. Facebook Product Table 64. Facebook Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 65. Facebook Recent Development Table 66. Google Company Details Table 67. Google Business Overview Table 68. Google Product Table 69. Google Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 70. Google Recent Development Table 71. WordStream Company Details Table 72. WordStream Business Overview Table 73. WordStream Product Table 74. WordStream Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 75. WordStream Recent Development Table 76. Sizmek Company Details Table 77. Sizmek Business Overview Table 78. Sizmek Product Table 79. Sizmek Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 80. Sizmek Recent Development Table 81. Marin Software Company Details Table 82. Marin Software Business Overview Table 83. Marin Software Product Table 84. Marin Software Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 85. Marin Software Recent Development Table 86. DataXu Company Details Table 87. DataXu Business Overview Table 88. DataXu Product Table 89. DataXu Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 90. DataXu Recent Development Table 91. BaiDu Company Details Table 92. BaiDu Business Overview Table 93. BaiDu Product Table 94. BaiDu Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 95. BaiDu Recent Development Table 96. WeiBo Business Overview Table 97. WeiBo Product Table 98. WeiBo Company Details Table 99. WeiBo Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 100. WeiBo Recent Development Table 101. Twitter Company Details Table 102. Twitter Business Overview Table 103. Twitter Product Table 104. Twitter Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 105. Twitter Recent Development Table 106. Tencent Company Details Table 107. Tencent Business Overview Table 108. Tencent Product Table 109. Tencent Revenue in Online Advertising Platform Business (2015-2020) (US$ Million) Table 110. Tencent Recent Development Table 111. Research Programs/Design for This Report Table 112. Key Data Information from Secondary Sources Table 113. Key Data Information from Primary Sources List of Figures Figure 1. Global Online Advertising Platform Market Share by Type: 2020 VS 2026 Figure 2. Display Advertising Features Figure 3. Interstitial Advertising Features Figure 4. Mobile Advertising Features Figure 5. Social Media Advertising Features Figure 6. Other Features Figure 7. Global Online Advertising Platform Market Share by Application: 2020 VS 2026 Figure 8. Personal Case Studies Figure 9. Enterprise Case Studies Figure 10. Government Case Studies Figure 11. Other Case Studies Figure 12. Online Advertising Platform Report Years Considered Figure 13. Global Online Advertising Platform Market Size (US$ Million), YoY Growth 2015-2026 Figure 14. Global Online Advertising Platform Market Share by Regions: 2020 VS 2026 Figure 15. Global Online Advertising Platform Market Share by Regions (2021-2026) Figure 16. Global Online Advertising Platform Market Share by Players in 2019 Figure 17. Global Top Online Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising Platform as of 2019 Figure 18. The Top 10 and 5 Players Market Share by Online Advertising Platform Revenue in 2019 Figure 19. North America Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 20. United States Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 21. Canada Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 22. Europe Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 23. Germany Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 24. France Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 25. U.K. Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 26. Italy Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 27. Russia Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 28. Nordic Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 29. Rest of Europe Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 30. Asia-Pacific Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 31. China Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 32. Japan Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 33. South Korea Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 34. Southeast Asia Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 35. India Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 36. Australia Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 37. Rest of Asia-Pacific Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 38. Latin America Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 39. Mexico Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 40. Brazil Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 41. Middle East & Africa Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 42. Turkey Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 43. Saudi Arabia Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 44. UAE Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 45. Rest of Middle East & Africa Online Advertising Platform Market Size YoY Growth (2015-2026) & (US$ Million) Figure 46. Facebook Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 47. Google Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 48. WordStream Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 49. Sizmek Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 50. Marin Software Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 51. DataXu Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 52. BaiDu Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 53. WeiBo Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 54. Twitter Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 55. Tencent Revenue Growth Rate in Online Advertising Platform Business (2015-2020) Figure 56. Bottom-up and Top-down Approaches for This Report Figure 57. Data Triangulation Figure 58. Key Executives Interviewed

This research study involved the extensive usage of both primary and secondary data sources.  The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from QYResearch and presented in this report.
 

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
 

Secondary Sources occupies Approximately 25% of Sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on; This research study involved the usage of widespread secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; BIS Statistics; ICIS; company house documents; CAS(American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Light Aircraft market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
 

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
 

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
 

Primary research was conducted to identify segmentation types, product price range, product applications, key players, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
 

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