CHINA HAIR CARE MARKET 2019-2025


MARKET OUTLOOK
The China hair care market is expected to display an upward trend and is estimated to grow at a CAGR of 0.94% in terms of revenue over the forecast duration of 2019 to 2025.
With increasing public awareness for personal grooming and their rising disposable incomes, more consumers in 2018 traded up to premium hair care products in China, in turn, driving up average unit price. To meet these changing consumer demands, more high-end brand manufacturers sought to strengthen their distribution, for example, by setting up flagship stores on leading online platforms. The largest B2C online platform in China, Tmall.com, saw the opening of the official flagship store of the traditional salon brand Kérastase. 
Amidst the domestic economic downturn and an uncertain global economy, many manufacturers adopted a low-price strategy to drive sales and secure their share. Standard shampoos were affected the most as manufacturers had to offer heavy discounts due to category saturation. The shampoos posted the strongest growth during the forecast period albeit from a relatively small base, driven by consumers’ increasing consciousness of the importance of medicated products when treating hair problems such as dandruff and hair loss. 
COMPETITIVE OUTLOOK
The major competitors in the China hair care market are La Fang International Group, L’Oréal China, Beiersdorf Hair Care, Henkel (China) Co., Ltd., Unilever China Ltd. and Procter & Gamble.
TABLE OF CONTENT 
1. CHINA HAIR CARE MARKET - SUMMARY
2. CHINA HAIR CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE OUTLOOK
2.4. MARKET TRENDS
2.5. VALUE CHAIN ANALYSIS
2.6. MARKET ATTRACTIVENESS INDEX
3. CHINA HAIR CARE MARKET - SEGMENTATION
3.1. BY COMPONENTS (2-IN-1 PRODUCTS, COLORANTS, CONDITIONERS, HAIR LOSS TREATMENTS, PERMS & RELAXANTS, SALON HAIR CARE, SHAMPOOS, STYLING AGENTS AND OTHER COMPONENTS)
3.2. BY DISTRIBUTION CHANNEL (HYPERMARKETS/RETAIL CHAINS, E-COMMERCE, SPECIALTY STORES, PHARMACIES, SALONS AND OTHER DISTRIBUTION CHANNELS)
4. COMPETITIVE LANDSCAPE
4.1. PROCTER & GAMBLE
4.2. UNILEVER CHINA LTD.
4.3. HENKEL (CHINA) CO., LTD.
4.4. BEIERSDORF HAIR CARE
4.5. L'ORÉAL CHINA
4.6. LA FANG INTERNATIONAL GROUP
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
 
 

TABLE LIST 
TABLE 1 CHINA HAIR CARE MARKET 2019-2025 ($ MILLION)
TABLE 2 CHINA - COUNTRY SNAPSHOT
TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
TABLE 4 CHINA HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
TABLE 5 CHINA HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)
  
  
FIGURE LIST 
FIGURE 1 CHINA HAIR CARE MARKET 2019-2025 ($ MILLION)
FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET
FIGURE 4 MARKET ATTRACTIVENESS INDEX
FIGURE 5 CHINA HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
FIGURE 6 CHINA HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

TABLE LIST TABLE 1 CHINA HAIR CARE MARKET 2019-2025 ($ MILLION) TABLE 2 CHINA - COUNTRY SNAPSHOT TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) TABLE 4 CHINA HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) TABLE 5 CHINA HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION) FIGURE LIST FIGURE 1 CHINA HAIR CARE MARKET 2019-2025 ($ MILLION) FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET FIGURE 4 MARKET ATTRACTIVENESS INDEX FIGURE 5 CHINA HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) FIGURE 6 CHINA HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

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