BRAZIL HAIR CARE MARKET 2019-2025


MARKET OUTLOOK
The Brazilian hair care market is expected to proliferate at a CAGR of 3.18% during the forecasting period between 2019 and 2025.
Salon hair care in Brazil has witnessed fast growth. Despite registering a volume decline, this category saw an increase in its value sales due to the US dollar valuation compared with the Brazilian real, forcing manufacturers to pass on price increases to consumers, at least partially. Conditioners were the largest category in overall hair care during the forecast period. This category includes standard conditioners, combing creams, masks and oils, amongst others. 
The premiumization trend was more apparent in conditioners, primarily thanks to products such as hair masks and serums. Personal grooming is becoming increasingly important, particularly to women, with facial and hair care being prioritized thanks to the importance of first impressions. As such, the conditioners category offers significant potential for further development, as previously women may have put more emphasis on facial care. With the shampoos category being saturated, manufacturers have shifted their focus to conditioners and are seeking to educate consumers better about their use, often offering free trial products bundled with shampoos. Additional hair treatment oils and serums are also being heavily promoted for use after conditioners.
COMPETITIVE OUTLOOK
The companies competing in the Brazil hair care market are Natura Cosméticos S.A., Colgate-Palmolive, Niely do Brasil Industrial Ltda., Procter & Gamble do Brasil S.A. and Unilever Brasil Ltda.
TABLE OF CONTENT 
1. BRAZIL HAIR CARE MARKET - SUMMARY
2. BRAZIL HAIR CARE INDUSTRY OUTLOOK
2.1. MARKET DEFINITION
2.2. PESTEL ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE OUTLOOK
2.4. MARKET TRENDS
2.5. VALUE CHAIN ANALYSIS
2.6. MARKET ATTRACTIVENESS INDEX
3. BRAZIL HAIR CARE MARKET - SEGMENTATION
3.1. BY COMPONENTS (2-IN-1 PRODUCTS, COLORANTS, CONDITIONERS, HAIR LOSS TREATMENTS, PERMS & RELAXANTS, SALON HAIR CARE, SHAMPOOS, STYLING AGENTS AND OTHER COMPONENTS)
3.2. BY DISTRIBUTION CHANNEL (HYPERMARKETS/RETAIL CHAINS, E-COMMERCE, SPECIALTY STORES, PHARMACIES, SALONS AND OTHER DISTRIBUTION CHANNELS)
4. COMPETITIVE LANDSCAPE
4.1. UNILEVER BRASIL LTDA.
4.2. PROCTER & GAMBLE DO BRASIL S.A.
4.3. NIELY DO BRASIL INDUSTRIAL LTDA.
4.4. COLGATE-PALMOLIVE
4.5. NATURA COSMÉTICOS S.A.
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.1.1. OBJECTIVES OF STUDY
5.1.2. SCOPE OF STUDY
5.2. SOURCES OF DATA
5.2.1. PRIMARY DATA SOURCES
5.2.2. SECONDARY DATA SOURCES
5.3. RESEARCH METHODOLOGY
5.3.1. EVALUATION OF PROPOSED MARKET
5.3.2. IDENTIFICATION OF DATA SOURCES
5.3.3. ASSESSMENT OF MARKET DETERMINANTS
5.3.4. DATA COLLECTION
5.3.5. DATA VALIDATION & ANALYSIS
 
 
 
 
 
TABLE LIST 
TABLE 1 BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION)
TABLE 2 BRAZIL - COUNTRY SNAPSHOT
TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
TABLE 4 BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
TABLE 5 BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)
   



FIGURE LIST 
FIGURE 1 BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION)
FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%)
FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET
FIGURE 4 MARKET ATTRACTIVENESS INDEX
FIGURE 5 BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION)
FIGURE 6 BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

TABLE LIST TABLE 1 BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION) TABLE 2 BRAZIL - COUNTRY SNAPSHOT TABLE 3 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) TABLE 4 BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) TABLE 5 BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION) FIGURE LIST FIGURE 1 BRAZIL HAIR CARE MARKET 2019-2025 ($ MILLION) FIGURE 2 MARKET SHARE OUTLOOK OF KEY PLAYERS 2017 & 2018 (%) FIGURE 3 VALUE CHAIN ANALYSIS OF HAIR CARE MARKET FIGURE 4 MARKET ATTRACTIVENESS INDEX FIGURE 5 BRAZIL HAIR CARE MARKET BY COMPONENTS 2019-2025 ($ MILLION) FIGURE 6 BRAZIL HAIR CARE MARKET BY DISTRIBUTION CHANNEL 2019-2025 ($ MILLION)

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