Booking Holdings in Travel (World)

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Booking Holdings (formerly Priceline Group) is second largest online travel agency worldwide. The group predominantly utilises the agency model and relies heavily on Booking.com as its most important brand. Despite CEO Glenn Fogel stating the company is focusing on organic growth, recent acquisitions of Momondo and HotelsCombined, as well as investment in a host of Asia Pacific ride-hailing start-ups shows the company is open to M&As to offer a more holistic booking experience to its customers. Euromonitor International?s Booking Holdings in Travel (World) Company Profile offers detailed strategic analysis of the company?s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success. Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market?s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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